How Spelling and Grammar mistakes can affect SEO?

Posted by Laura Cooney
1
Feb 11, 2016
116 Views

One of the most frequently asked questions is whether Grammar and Spelling mistakes affect SEO and Rankings. Well, it is definitely one of the most important questions to be asked. This is the most common mistake that people make in their blogs and website content. Lack of proofreading can end up with silly yet considerable mistakes in Grammar and Spelling which can then affect your SEO and therefore rankings.

SEO Impact with Spelling and Grammar Mistakes

SEO is done for higher Page rank and authority in Google or other search engines. So, to determine the impact on the SEO, it is important to have a look at the impact on the Google Algorithm. Google has a unique algorithm that defines your page rank and visibility. However, spelling and grammatical mistakes can have a severe detrimental impact on this. Google’s Algorithm works with many factor including Keywords, un-plagiarized content, quality of the content and of course with the relevance of the content. So, in other words, although common spelling and grammatical mistakes may not harm your SEO, the potential risk is undoubtable.

Deeper Impact

However, let’s dig deeper into this matter. The first thing to consider is the impression and the appearance of your web pages. You must have returning visitors to your website and they need to have a good impression of your website so that they share it with others. This improves the visibility, increases the reach and of course that in turn helps the SEO of your website or blog. However, common and silly spelling and grammar mistakes are not going to impress your visitors. There is a chance that they may not return to your blog or website sighting poor credibility of the blog or website. This can significantly harm your website reputation and the SEO. So, in other words, mistakes of spelling and grammar can eventually affect your SEO even if not directly by the Search Engine algorithm.

How severe can the problem be?

SEO gives you an opportunity to increase your visitor numbers and revenue. Spelling and grammar mistakes are not major if occurring on a small scale. However, repeated mistakes can start to affect your rankings more dramatically. For example, if you misspell some very common words or make a mistake in grammar that may not be too severe in terms of the algorithms but can affect the returning rate of visitors who are put off with poorly written content. Lower traffic and higher bounce rates can then have an adverse effect on search engine rankings.

When SEO is discussed, the user engagement is considered one of the most significant aspects and you must make sure that your spelling and grammar are right.

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