How Social Media Can Benefit Your Business

by Ridhima Arorda Marketing head

In a nutshell, social media allows you to connect, communicate, and share compelling content with your target audience. All of the major social media sites provide the opportunity to search for users by keyword (e.g., by city or industry). It’s relatively easy to find your potential clients. The real challenge is in keeping them engaged.

As the newspaper industry continues to suffer a slow death, social media has become a resource for information. News on social networks can break and spread at lightning speed. I personally learned about the deaths of Michael Jackson and Ted Kennedy through the almost instantaneous posts on Twitter. During the wildfires in Southern California in 2008, the firefighters posted updates from the scene on Twitter.

Many would argue that Barack Obama won the presidential election largely due to the viral marketing campaigns launched through social media sites. It is almost frightening to think about the power that social media holds and how it is shaping our world.

 

Think social media is a waste of time? Here are some ways it can impact your business:

 

• Build brand recognition

• Change brand perception

• Establish or showcase expertise in your field

• Attract new clients

• Generate repeat exposure with existing clients and prospects

• Promote products

• Promote services

• Promote events

• Reach your local community

• Reach the global community

• Set your business apart from competitors

• Create leverage for media opportunities, publishing contracts, corporate sponsorships, speaking engagements, and more (a large network creates demand)

• Trigger a viral effect

 

What to Share on Social Media:

 

• Your new blog posts with a link to the post

• Someone else’s blog post

• An article you’ve written

• An article from somewhere else

• A video demonstration

• A funny or controversial video

• Before and after photos of work you’ve done

• Humorous or inspiring photos

• Client success stories/case studies

• Free ebook

• Special report

• White paper

• Upcoming event announcement

• Live reports from an event you are currently attending

• Book reviews/recommendations

• Recommended products

• Recommended services

• Tips for doing something better • How-to suggestions

• A series of related posts • Recent media coverage you have received • Inspirational advice (preferably your own — motivational quotes are overused online) • Forward someone else’s update (with proper credit attribution)

 

• Breaking news alerts

• Leads for opportunities (media, clients, etc.)

 • Requests for participation (guest posts on your blog, speaker for an event you’re hosting, etc.)

• Interesting photo from a recent event

• Teleseminar/webinar invitation

• Contest announcements

• Special sales, offers, and discounts (delivered sparingly)

• Request for audience feedback

• A compelling question you want answered

• Anything offered for free

• Insider tips that people won’t find anywhere else

• Your opinion on just about anything with target audience appeal

 

What NOT to Share on Social Media

 

Information about when you’re heading out on vacation or other personal information that strangers could take advantage of.

There have been reports of robberies conducted due to social media announcements like these, so be careful. Too much personal information about your family, birthdates, where your kids go to school, or other details that could be a target for identity thieves or creepy people.

Social media is public, so you can get best suggestion from social media agencies in Mumbai about what you share and don’t share. Negative or derogatory remarks about people or brands. Be careful about what you say as you could end up in a lawsuit; plus, it just doesn’t look very nice and can turn off your audience. Motivational quotes.

Okay, this won’t break any laws, and it mostly falls under my list of personal pet peeves. Quotes are entirely overused on social media and don’t do anything to set your business apart or claim your authority in your field. Try to come up with more interesting content!

 

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Created on Jun 8th 2019 22:53. Viewed 378 times.

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