How should an SEO company perform competitor analysis?by vishal tripathi Digital Markiting Expart
Any digital marketing strategy requires competitor analysis to keep up the pace with the demands of the industry and eliminate any confusion. Therefore, many business owners ask digital marketers to get them one step ahead of their competitors. This is a healthy competition that drives the industries to come up with new ideas.
In this article, we’ll discuss some broad tips that an SEO service provider must-follow in order to analyse the competitors,
1.Identification of the competitor
Most of the business owners know who their rivalries are. But if the business deals in multiple sectors then probably it becomes difficult as there can be multiple competitors.
In such cases, before starting the SEO campaign, it is important to analyse the ranking of the businesses that are considered as competition as well as the URLs that are actually appearing on the top of the search results with respect to the frequently searched words.
Segregating the genre in which the company deals and identifying the competitors in each genre is the first step of any SEO campaign that an SEO company carries out.
2.Compute the difficulty level of the keywords
While any company is planning to build a strategy that outnumbers any competitor, they must do a thorough research on the targeted keywords and the difficulty level at which they have to beat the competitors.
This research includes studying the domain authority, domain age and backlinks, Alexa rank, indexing, traffic volume, social media links, etc. This will define the level of competition that one has to beat.
An SEO service company should run this search to build an invincible strategy to outcast any competitors. Higher the difficulty level, tighter must be the strategy.
3.Search for new keywords
Experts suggest to give time and thoroughly search the keywords. It is not necessary that one use the same keywords as the competitors. In fact, companies use tools that give a whole list of frequent and business relevant search words.
This can be used as an advantage if the rival companies are not using those search words. Such words will get you easily indexed and get you to appear in the results very soon with a good amount of traffic diversion.
4.Make an on-page and content analysis
SEO website optimization strategy must involve analyzing the on-page factors and content of the competitors. Professionals say that it gives new information to work on and guides you in the right direction.
This small search can share great insights on which you can work on and add to your on-page optimization so that you get better results in lesser amount of time.
Also, the content analysis helps you drive your own customers to become interested in your products and services.
5.Do not forget the backlinks
Many of the SEO companies offering the best SEO services often forget to do the backlink analysis. However, this is an essential step that shares the most valuable insights.
Discerning the links of the competitors can open multiple gates for you to new opportunities which can be of great help during the search engine optimization campaign.
6.Evaluate the website structure
If you have been keeping track if algorithm updates of Google then you are probably aware of the fact that the sole aim of search results depends on how much user-friendly a website is.
SEO service company should examine the site structure and compare it with the competitors to find the loophole. These must be fixed before the campaign starts so that when traffic comes to your domain, they stay and browse around your services.
7.Give a glance to social media
An SEO campaign involves social media marketing strategies as well. It is required for the companies to search well and evaluate the competitor’s strategies to engage the audience.
In this way, you may come out with new ideas to utilize and drive greater traffic to your web pages.
8.If possible, find the ad expenditure
In the end, if the above strategies fail to provide you with satisfactory results then do try to find the ad expenses of the competitor.
It must because of the paid ads that your competitor must be beating you and if your budget allows, try building a strong ad campaign to beat your competitors.
Once as an SEO company, you have made the analysis then keep improving the campaign at every stage.
Created on Nov 23rd 2018 05:06. Viewed 364 times.