How SEO can help in lead nurturing

If lead nurturing is done in the correct way, it is a very beneficial and effective business tool.As competition becomes tougher, you’re probably thinking how to further drive your lead generation strategy without exceeding your marketing budget. Lead nurturing basically enables you to establish a good relationship with your potential customers long before they are even ready to talk to you on the phone. You can also keep them engaged and interested even when their initiatives are delayed or budgets put on hold. Successful lead nurturing involves a blend of certain key elements that need to work together closely. These elements include developing actionable buyer personas, mapping the decision making process, forming strategy, email and web design, planning and originating content, copywriting, telequalification, data management and search engine optimization (SEO).

You can be informed of your target audience by keyword research. It basically tells you what the target audience is searching for and the language they are using for to search for that particular information. This in turn can inform the content that you create. You can compile a comprehensive list of keywords related to your products and services by using a search audit which covers searches made by your target audience on your web site, competitor sites and on the broader web.

Research also shows that buyers search not just at the outset but throughout the decision making process. So search keywords can help in buying stages and buying processes. You can find out things like how does your audience search at the start of their journey? And how do they search when they are on the point of making that all-important purchase? The keyword list which is compiled in the search audit after that can be segmented according to buying stage. The scores can then be attributed to different search terms used and fed into your lead scoring algorithm. A long tail search is a strong buying signal and should be scored as such.

It is good to have a sophisticated lead nurturing program, but a very few companies have a coherent strategy for feeding contacts into that program on a continuous and regular basis. Lead nurturing is not just about communicating with your existing database but it is also about growing it. If you optimize all the relevant pages of your site including landing pages according to buyer-related searches, you can rank well for key terms, drawing in search traffic and feeding your nurturing database. Nurturing tools also provide a level of feedback that goes far beyond standard analytics. It combines multiple sources and touch-points like email traffic, search traffic, direct traffic, downloads, page views, repeat visits. All these are combined through one system. So SEO plays an essential role whether you are currently planning a lead nurturing campaign, or if your in-market programs are not fulfilling your expectations.

Mr. Jignesh Thanki has been associated with Ahmadabad Based SEO services Provider company letsnurture from 2 years. He has now become an expert in SEO. To Get more information about web site design, social media marketing and many more internet services,stay connected with Jignesh.