HOW REVIEWS FUEL SEARCH RANKING FOR SEO?

by Kyra Ana Digital marketing Agency

As stats suggest- customer reviews are potent to embroil in SEO to boost the organic traffic. Yeah it’s not a story but a history that has been established by examining over 30k online businesses for around 9 months. But why and how it’s possible? Let’s delve deep into it to know more.

In brief, Search engine considers reviews-the user generated minty contents to offer extra SEO points that cause higher search ranking.

Now for details: There are 5 prime reasons because of which reviews boost search ranking.

1. Reviews- the fresh relevant content

To test your site activeness, search engine demands fresh content that is almost impossible for SEO agencies to maintain in a regular basis. To resolve this, the only cheap and cheerful way is to get maximum customer contents, i.e. reviews that keep your website active and is the spectator of your conversions with customers and customer’s views upon your product and services. Thus reviews not only push your search rank high but also higher your conversion rate.

2. Reviews push basic SEO attributes

Another strategy of search engine optimization is the basic attributes- keywords, title, backlinks and internal links and reviews which are the final recipe of all this core ingredients to boost the search ranking in a pure organic way.

3. Reviews offer long-tail keywords

A long-tail keyword may cover multiple search queries. But the crucial factor is in zeroing on the apt long-tail keyword for optimum results of having a higher search ranking. And you can get such a keyword from the customer reviews to optimize the search engine.

4. SMO to SEO

Yes! SMO is a way for SEO. Rather seeing a website, people are more active in social media and if your business enters the social platform, then your customers post their reviews seamlessly through like, share and comments that result to SMO and thus SEO. Hence, SEO companies must include SMO trends in to business strategy to have a better response.

5. Reviews for auto and manual optimization

In both auto optimization and as well as manual reputation evaluation process, search engines consider the reviews, comments, ratings and testimonials given to a website for its service and products. And Search engines add both auto and manual optimization for the final result. Reviews are also great for the local SEO as reviews and ratings help the search engines to enhance visibility. Thus, reviews are not only to showcase your brand, gain customer trust and to accelerate your marketing, it also helps to drive more and more traffic from the search engines if your site has a higher search ranking. So go for a SEO service provider to adapt the best possible marketing strategies to get maximum customer response with reviews for your site.