How Restaurant Technology Help you Deliver Personalized Customer Experiences
by Alex Hales Business Analyst in San JoseRestaurants must evolve. Understanding the next-gen customer is
critical when the next generation is already here. Today, customers demand
tailored experiences that generate the need for personalized marketing
strategies. Around 660,500 restaurants in the U.S alone are tapping for the
digital potential to make their restaurant business stand out. (Source: Forbes)
According
to a report by Accenture, 47% of restaurant operators believe technology offers an edge
in competition and would be in mainstream or mass adoption by 2025.
Beyond excellent dining
experiences, adapting the new technologies can help you to meet customers’
shifting expectations. It transforms business operations and optimizes cost
structures. We’ll help you understand how upcoming technologies grow your
business at scale.
Before we proceed, we must know
to confine a strategy into the four walls of the restaurant would be a mistake.
A reliable restaurant software
development company helps you build a stronger relationship
with your customers. Your relationship spans four stages of interaction that
includes:
Entice –
Giving them the key to controlling their menus and letting them know that food
is being prepared as per their choice, enhances the level of engagement.
Enter –
With the help of third-party integrations, sending suggestions for their
previous orders or bestsellers is a smart way to add convenience and reduce
waiting times.
Engage –
Sending push notifications using location-awareness technology makes your
clients happy with your services.
Extend –
Engaging customers via social and loyalty channels. Moreover, a quick survey or
customer feedback on speed, quality, customer service, and freshness helps you
understand your audience.
By
bringing a responsive digital experience to each phase of interaction, you can
deepen your relationship with customers. 74% of customers say they’ll pay more
for great experiences. (Source:
Salesforce.com)
Digital Technologies Serving Hyper-Personalized Guest Experiences
1. Mobile
App Development For Seamless & Convenient Experience
Advancements in technology are
encouraging restaurant business owners to create remarkable experiences for its
users that are engaging yet convenient. With a mobile app, users can make
reservations, order takeout, update dining preferences, search for deals, and
whatnot. With an app, you can
· Serve unlimited customers simultaneously
· Market and promote your brand without annoying them
· Help customers to make orders with a single tap on the
smartphone
· Motivate customers to encourage your restaurant for often
· Create a database and study user preferences to make smart
investment strategies
If you are wondering how much a
restaurant app development costs then, check for reliable app cost calculator
available online. It helps you in getting quick estimates of your project
without disclosing the actual idea to any mobile app development agency.
2. Elevate
Guest Experiences through Social Media
Consumers are craving for speed
of online communication for all businesses. Ensure your restaurant doesn’t lag.
Social media is one of the best customer service tools used by millions of
users. It is seen that customers who are active on Facebook, Instagram and
Twitter get in touch with their restaurants online. You can post your new
recipes and best experiences of your customers to engage & entice your
audience. However, don’t forget customer reviews. Understand their feedback
that helps you improve your services rapidly.
3. Delight
Your Customers with Loyalty Program
Loyal customers are the
backbone of your business. If you want to grow your restaurant business through
customer engagement, then leverage the potential of customer loyalty solutions. A loyalty
program is an attractive feature that helps you reward your customers who make
an often visit or order regularly. Rewards are extremely encouraging for
customers and are the best way to ensure the growth and success of a
restaurant. You can send extra points or discount coupons during different
occasions like onboarding, birthday, anniversaries, and much more via a loyalty
program in place.
4. Unveiling the Benefits of AR/VR
in Restaurants
In the current scenario, the restaurant
industry is increasingly using AR to elevate gastronomic experiences. From the
ordering process to employee training and entertainment, AR is transforming the
world for better. Customers prefer high-quality and health-conscious food in
their menus. Using an AR app, you can let your customers allow all the
information about the dishes listed on the menu. They can check calorie
content, ingredients, allergens, everything before they place an order that
makes them feel satisfied.
Like any organization, restaurants can use AR
applications to train their employees efficiently. It merges theory and
sessions, enabling employees to view their training material put into
action.
Summary
To induce a customer to try your location, order frequently, and
come back later, it is significant to determine all aspects of the digital
experiences that are offered at each step of the customer’s journey. Creating a
successful restaurant solution is challenging because the competition is
intense, and customers are expecting high-tech experiences. There is tremendous
opportunity to grow with new digital capabilities. Hire a reliable development
partner and get started.
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Created on Jun 18th 2020 02:39. Viewed 318 times.