How Responsive Website Design Can Be Helpful In SEO?

The number of users of smart phones and tablets and multiplying everyday and this has forced website developers to rethink about their designing strategies. Now, businesses want them to create websites that are multiple devices compatible. This demand has forced them to adopt this concept of responsive website design. The good thing about this concept is that through this design, the website retains its looks irrespective of devices on which it is to be opened. Another point is that this technique also takes care of several things like click versus touch, the size of the screen, the pixel resolution, the support for Adobe’s flash technology, optimized mark-up and several others.

What has been discovered recently is that the concept of responsive website design has a significant role to play when it comes to the SEO part. This is a good news for the developers, SEO experts as well as business owners as SEO happens to be the central element of the present day digital marketing strategy. Let us have a brief look at this.

It’s what Google demands

For many years now, Google has been the undisputed leader in the world of search engines. Therefore, mostly marketing strategies built in the world are built in accordance with the trends and algorithms of this search engine. Now, Google has a clear message for the website developers that configuration that they want should mandatorily be of the RESPONSIVE WEBSITE DESIGN. This means that in order to keep your website active on Google, you have no other option than to go for responsive website design.

There would be no risk of someone duplicating the design or the idea

A very remarkable advantage of going for this concept is that you automatically trim down the risks of somebody duplicating the idea of your website or its design. This is pretty simple to understand as suppose you are not going for this concept and still want to target smart phones and tablets using audience, you will have to get another website built. This will mean that on the Internet, you are offering the duplicate content of the same product or service. This way, you are always in the risk of consistently uploading the wrong version at some point of time or updating one version, while leaving the other. This way all the efforts you put through social networking services Australia would go in vain.

You get stronger links in link building

Another very remarkable advantage is that you get you get stronger links simply because in this concept, the URL of each page has a unique entity. This way, the links that will guide the traffic on the main website will direct it on the mobile version as well.

Reduced bounce rate

Quite often, you too must have observed that a website, as soon as it is opened, stops working correctly. What happens is that it starts requiring unending horizontal scrolling with lots of minuscule copies coming inside it. This is basically because of the increased bounce rate and this happens if the customer engagement features of your website are not good. If they are not good, the users will stop viewing it after a few clicks and if this happens, the GOOGLE will start reducing its rating because of bounce rates. In this regards too, RWD helps as it cuts down the bounce rate significantly by rearranging the pages as well as the content as per the medium. This way, users will not have to scroll endlessly and as a result, your rating will not go down.