How real estate builders in India are coping with the changing market scenario
Real estate
industry in India underwent a low phase in last decade or two. It faced many
problems on financial front, got involved with underworld and earned bad
reputation due to wrongdoings by some black-sheep. The industry sentiments hit
a low after introduction of RERA (Real Estate Regulatory Authority). Real
estate builders in India have managed to handle such low phase and emerge as
winning businessmen and brand custodians of renowned real estate brand. They
managed to turn their companies into domestic real estate pioneers. With RERA
and some other policy changes, the industry underwent drastic transformation
which had good and bad sides. The good side included – better environment for
the buyers, more buyer confidence, replacement of investors with genuine
buyers, forced financial discipline in the developer community in terms of
proper fund allocation for every project, timely delivery of the possession,
increased and better access to formal finance system, flushing out of bad
players from the industry etc. The bad side includes – forced financial
discipline to ensure that 70% of the funds collected from the buyers are used
for that particular project, more compliance and regulation to follow, more
formalities to be fulfilled in order to access formal financial fund pool. The
good side definitely outweighed the bad side.
There are many top
real estate builders in India who are building great projects all across the
country. Their presence is mostly in the top metros and tier II cities, but
looking at the growing expansion of new emerging cities, they are not shying
away from investing in land and projects in other cities. They are bringing the
latest technology to the country, this is helping in improving the construction
standards and meeting the buyer expectations. Customers are demanding
international quality of interiors and other things in their house. People are
preferring to live in communities where they don’t need to travel beyond a few
meters or kilometres for their daily requirements, they want the schools and
hospitals to be in easily travelable distance. Good brands are succeeding in
providing them with good facilitate and amenities in standalone buildings as
well as in gated complexes.
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