how people show varying preferences for payment methods in Eastern and Western Europe
To share a report published by Hamburg-based secondary market research firm yStats.com about the Europe Online Payment Methods: First Half 2015. The details as follow:
In Europe, different people have different tastes for payment options when shopping online. Forexample, in countries such as the UK, France, Spain, Italy and the Nordics, card payment dominates rather than the other payment method. But this trend in Western Europe is disrupted by a few exceptions only, including Germany where invoice and direct debits accounted for a larger share of online sales than credit card payment in 2014, and the Netherlands where local banking method iDEAL holds more than half of the market.
To another extent, alternative payment methods dominate in some emerging markets in Eastern Europe. In the Czech Republic and Belarus, over half of online shoppers paid by cash on delivery in 2014, while in Poland online bank transfer was in the lead, followed by cash, and in Hungary more than two thirds of online purchases were paid for on delivery, either by card or in cash. In Russia, the largest market in the sub-region, card payments overtook cash on delivery as the payment method most used by online shoppers in 2014, but cash still ranks second and is followed by various alternative methods such as digital currency or use of payment terminals. More and more people are persuaded to accept e money as payment. As a new form of currency,digital currency has become an indispensable part of modern economic life with its good features such as convenience, rapidity and accuracy. Due to the popularity of digital currency, more and more third-party online payment systems come to people's lives.It's worth taking a moment to flag a new payment processor from China---Epay global payment since it's totally free to pay and get paid via www.epay.com with the epay money(also a type of digital currency).We've found an increasing number of people are willing to use epay global payment as their payment method since epay are accepted almost all the countries in the world.
However,there is a common trend:the rise of mobile payments. Turkey was the Europe’s leader in share of mobile device owners who already had experience with mobile payments, as of early 2015. Apple Pay launched in the UK this summer, though according to some surveys, more Internet users in this country would rather trust their bank or PayPal to provide a mobile wallet. In-store mobile payments via contactless technology are also gaining pace. For example, in France the number of retail locations accepting such payments reached more than a quarter of a million.
In Europe, different people have different tastes for payment options when shopping online. Forexample, in countries such as the UK, France, Spain, Italy and the Nordics, card payment dominates rather than the other payment method. But this trend in Western Europe is disrupted by a few exceptions only, including Germany where invoice and direct debits accounted for a larger share of online sales than credit card payment in 2014, and the Netherlands where local banking method iDEAL holds more than half of the market.
To another extent, alternative payment methods dominate in some emerging markets in Eastern Europe. In the Czech Republic and Belarus, over half of online shoppers paid by cash on delivery in 2014, while in Poland online bank transfer was in the lead, followed by cash, and in Hungary more than two thirds of online purchases were paid for on delivery, either by card or in cash. In Russia, the largest market in the sub-region, card payments overtook cash on delivery as the payment method most used by online shoppers in 2014, but cash still ranks second and is followed by various alternative methods such as digital currency or use of payment terminals. More and more people are persuaded to accept e money as payment. As a new form of currency,digital currency has become an indispensable part of modern economic life with its good features such as convenience, rapidity and accuracy. Due to the popularity of digital currency, more and more third-party online payment systems come to people's lives.It's worth taking a moment to flag a new payment processor from China---Epay global payment since it's totally free to pay and get paid via www.epay.com with the epay money(also a type of digital currency).We've found an increasing number of people are willing to use epay global payment as their payment method since epay are accepted almost all the countries in the world.
However,there is a common trend:the rise of mobile payments. Turkey was the Europe’s leader in share of mobile device owners who already had experience with mobile payments, as of early 2015. Apple Pay launched in the UK this summer, though according to some surveys, more Internet users in this country would rather trust their bank or PayPal to provide a mobile wallet. In-store mobile payments via contactless technology are also gaining pace. For example, in France the number of retail locations accepting such payments reached more than a quarter of a million.
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