How Nofollow Links Can Affect Search Ranking?

There have been a quiet lot of discussions made against the importance of Nofollow links and its corresponding effect over search ranking. While the debate and discussion on this topic is pretty overwhelming, however four important reasons are identified for understanding nofollow links has an effect on search ranking.

These factors include:

1. Google identifies no follow links as evidenced from Google search console

2. No follow links has the capacity to add a touch of diversity within the backlink profile

3. Sites with exclusive do follow links appears to be unnatural to search bots

4. No follow links make the backlink profile look natural and trustworthy

Let us discuss these in detail:

Google search console shows No follow links

It is true that Google displays no follow links in Google search console but that does not somewhere assigns that Google consider it a ranking sign. Consultant from SEO company USA suggest that Google sees the link but seeing the link cannot be confused with Google using the ranking purpose. This kind of thinking can be a mistake.

It should be understood that knowing about the link and counting the link for ranking purpose cannot be the same thing. It is important to understand that the seeing part of Google does not generate any meaningfulness when it is about affecting the search ranking. However, what  counts is how the link is used for ranking purpose.

Why does Google report no follow links in Google search console?

No follow links are displayed in Google Search Console because they are part of link. Even if it commands for no following still makes it link and a link should be identified. GSC don’t show only links which can help in ranking. In fact it shows all kinds of link available in your backlink profile.

Does the nofollow links help in backlink diversity?

In general going any research or article cannot justify that having a link diversity can bring a change in ranking factor. In any Google official statements, link diversity is not recommended by Google. Link diversity is not recommended in any Google supporting page as well.

It is way too much protected to understand that if Google does not give SEO ranking credit for one kind of link then Google might give them credit for another kind of link.

In short the argument behind getting too many nofollow links for link diversity credits to false. Diverse links in not the requirement for ranking. The only diversity in links is one of them which help to site rank and some which don’t help in ranking.

100% Do-follow backlinks look unnatural

There are no research papers or patents that use no follow links to judge the naturalness of a backlink profile. The latest research on link analysis are more concerned with actual links. Nowhere,nofollow links are mentioned. Nowhere the latest research talks about nofollow links because no follow links are by definition removed from consideration.

Do Nofollow links help ranking?

Professionals from SEO company Atlanta suggest that No-follow links have zero ranking power. The definition of nofollow is to drop it from link graph which means that no longer exists for ranking purpose. The influence of no-follow links for ranking cannot be any more zero than zero.

Can Nofollow links help ranking?

The bigger answer to this question is yes. No follow link has an indirect effect on ranking. A nofollow link may help someone to find a useful page and a corresponding link of it. A non follow link from popular related web page can help build popularity.

Google algorithm is meant to satisfy the most users with popular user intent. Users expect to see certain kinds of sites, ranking for search intent.

In short anything increases your popularity is meant to influence the search engine. Google algorithm show only what users are expecting to see. This is the inbuilt secret for nofollow link. Anything which helps to increase website popularity can actually help. A no follow link can be helpful if it increases your popularity with relevance to search engine that satisfy the most of the users.