How New Age Design and Real Estate Industry Are Working In Tandem For Greater Good?

by Ankita Sehgal Freelance Blogger, Lives in New Delhi

Technological advancements, especially in the past 10 years have taken all the industries by storm. No industry can claim to be untouched by the advent of information technology in particular. If you are not on the internet, you may as well not exist. But it’s not limited to the internet anymore, firms are branching out and most of them now have their own mobile applications, thus increasing their reach to more and more customers.

The real estate industry has undergone a major change, mostly in the ways it interacts with the customers. Industry professionals such as Mr. Nabil Patel, DB Realty and others agree that to stay at the top of the market, real estate firms have to invest heavily in innovative and interactive marketing strategies. The first avenue to engage with the customers is the mobile application or the company’s website. There are some basic principles that have to be kept in mind to deliver the best online services to the customers.

· First Impression: The outlay and user interface of the website or the mobile application should be organized and easy to navigate through. A cluttered or an unorganized user interface can result in losing out on a number of customers, as the first impression they have of the firm may be skewed because of the online experience.

· De-clutter: Taking on from the previous point, to create a functional and efficient user interface, focus on the essential content only. Don’t overload the mobile application or website with unnecessary information.

· Design for interruption: Ideally, a good mobile application will focus on one major primary action per screen. It makes the application easy to use.

· Navigation to be self-evident: A user should never hassle with navigation on the website or the mobile app. It should be very convenient to navigate from one screen, one function and one topic to the other.

· Seamless Experience: Operating the mobile application should be a seamless experience. There should be no glitches, errors or interruptions while using it.

These points hold true for almost every mobile application, but they are especially important to be considered by real estate firms, as their online presence can attract a lot more customers as compared to word of mouth or other marketing strategies. Another strategy that works well according to professionals like Mr. Nabil Patel, Wikipedia pages of real estate firms should be managed well and updated time to time.

Buying a house is not an impulsive decision. It is a dream that some harbour since their childhood. Thus to make this experience of choosing a house less daunting than it already is, the fusion of real estate firms and information technology is an important crossover. It has made searching for suitable properties very convenient. Customers can now compare prices of properties in different locations at the touch of a finger thus allowing them to make an informed decision about the kind of home they want for themselves.