HOW MUST TWITTER GO PUBLIC?

HOW MUST TWITTER GO PUBLIC?

By: Ethelinda Cais

 

". . . Let the masses also share in the bounty that Twitter will produce."

 Statements made by Twitter's CEO, Dick Costolo, during his interview in The New York Times and CFO Ali Rowghan appearing in Bloomberg fueled speculations that the social media giant will go public anytime soon. Thus, with its possible move to go public comes a different option on how they will do it. One of which is crowdfunded DPO.

IPOvillage.com called on to Costola to consider the effects of venturing in crowdfunded DPO, and to consider the masses in its expansion to which Twitter owes what it has become now, citing some important points:

A lot of companies benefitted from taking the traditional way of going public which means dealing with a fleet of lawyers, brokers, and investment banks and most importantly, a lot of money-probably $150 million or more-a strategy that might not work on Twitter's advantage because if it expects a revenue of $1 billion in 2014, $150 million which is 15 percent of it, will be a big cut on its expected revenue.

Since the masses are the people who make Twitter what it is, let the masses also share in the bounty that Twitter will produce. Let them share directly in the profits, Orloff stated as he stressed the need for Twitter to consider crowdfunded DPO its Initial Public Offering of which its patrons, the masses, will be very much involved in.

IPOvillage.com expressed its hopes that Twitter, being the social media giant that it is, will give a big thought on it and give crowfunded DPO a chance, and most of all, a chance for the Twitter world to take part in the million dollar business that has become a part of every man's life, and an important factor in the new age multimedia.