How Much Would An AR App Like IKEA Cost?

It has happened so many times that we picture our furniture or wall painting for a room in a certain way, but when it actually comes it doesn’t go well with anything. It is hard to find the right kind of furniture that not only suits our liking, but also go with the color, décor, and design of the house. It is frustrating, and we wish there was a way we could see how the piece of décor will fit our room before we buy it. This wish has now come true due to technological advancement in the form of augmented reality shopping apps.

These augmented reality apps help the user to select interior colors, create a model for their room, and see how the furniture will fit in and much more. This is just like a 3D design where you can see how everything fits together before making the final purchase.

One of the best examples of augmented reality shopping apps is IKEA.

Benefits of augmented reality app development like IKEA for retail business:

Most retailers are leaning towards AR apps for increasing product sales, generate revenue, and expand their business to engage more consumers. Home décor and furniture retailers like IKEA profit from this technology, as their customers can preview how the furniture will look before purchasing them, which makes sure that there are no returns hence no loss.

Read Also- Digital Marketing in the Age of Virtual and Augmented Reality

Benefits of AR apps:

1. A great marketing strategy

AR technology is everywhere and is successful, so connecting your business with this technology will help you win more traffic. As a firm, you can plan great marketing strategies to advance your business like 3D experience or offer a product-related discount.

2. Shopping experience

A user can select furniture or a piece of décor and see whether it fits any room or not. They can get a preview of how it will look in any room and every direction, and all this has become possible because of augmented reality apps. This, in turn, reduces the risk of returns and cost related to it for the retailers.

3. Growth with young people

AR technology helps the retailers to grow and influence the market by providing their consumers a great experience. Also, since this requires a minimum tool, and is usable, young people are leaning towards it, which in turns helps retailers convert the young people into their consumers.

4. Broadcasting

Through this tech and app, businesses can broadcast their service and products visually which is more interactive, thus increasing the sales and consumer base for the firm.

Features of Augmented reality shopping apps:

Now, why an app like IKEA is popular, the reason behind the success of this augmented reality app is the features it has, some of the important features are:

• Push notification and social sharing option which is user engagement features
  
• Native device features like address book and photo gallery access
  
• Loyalty program
  
• App personalization
  
• Chatbots
  
• Shipment tracking
  
• 3d view of the items
  
• Elegant angle positioning
  
• Multi-language support and many more.
  

How does an AR shopping app work?

Wondering how does apps like IKEA work, well here are the details:

• Open the app and let the camera focus on the orange cross on the bottom-right selected products.
  
• Now, select the icon on the screen that gives you access to the AR mode. Then, the app will ask the user to choose the brochure and put it on the location where you wish to place the furniture.
  
• Next, browse the catalog and choose any item (table, chair or a lamp), switch to the AR-mode for viewing on your device’s screen. This is how you can use these apps to see the virtual presentation of any room, rotate or replace it until you find the best fit.
  

Feature of an augmented reality app for Android and augmented reality app for iPhone:

You can add a lot of features in the app but the most crucial feature is that of augmented reality. To create an augmented reality app for both Android and iPhone, you can use either of the below-mentioned techniques:

1. Location-based AR:

You require 400–800 hours to create this, the device uses the data around the user to create a

virtual model or media through Wi-Fi and GPS. To have a great AR experience, the user needs to be in the correct location with a good net connection.

2. Gyroscope-based AR:

This is the simplest way to create an AR app, which requires 150–250 hours to build the app. This technique uses a gyroscope to place a virtual model around the user.

3. Marker-based AR:

One can also create AR apps by using trigger markers from the real world. These markers can be anything like QR codes, images and icons for creating AR apps. The camera of the device captures these triggers to create the AR app.

How much does it cost to develop an augmented reality shopping app like IKEA?

We have learned all about the features of such apps and what techniques can be used to create them. Now, let’s learn about the most important thing- investment. How much do you as a firm/retailer have to pay for augmented reality app development?

The answer depends on various factors like:

1. The hired team of developers: In terms of skill and time- frame, if you want the work to be done quickly, you will need more people working in the same department. This means hiring an Augmented Reality app development team which will include:

· Project manager

· Designers- brilliant and natural ones, who can make amazing 3D designs

· Unity developers

· IOS/Android developers

· QA specialist and requirement analysis

How many people you hire for each of the above things will add to the cost of developing the app.

2. The rates of AR app development: differs in different regions like:

· Northern America: $50 — $250/hour

· Southern America: $15 — $75/hour

· Eastern Europe: $30 — $100/hour

· Western Europe: $50 — $200/hour

· Asia: $10 — $50/hour

Looking at these numbers, we can safely say that the total amount of developing the AR app will be around $43000. This is a big investment, thus proper research and hard-work are crucial.

In the end, all I would like to say is that augmented reality apps in the future and if you want to be successful, you need to invest in it. Also, for an important business like furniture, the augmented reality shopping apps must be made using the whole development process. The reason is, free templates and solutions won’t give you the best quality.

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Created on Nov 21st 2018 00:08. Viewed 351 times.

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