How Much Should I Charge To Write Website Content?

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Website content writing is very important if a business is looking to spread awareness, sales, leads, and conversions. It is website content that engages the audience or tells them how the business on whose website they have landed is going to offer a solution for their query or problem.

We all know that unlike a retail store, the online interaction of a business with its target audience takes place only through a landing page. There is no salesperson or business owner to help clear a dilemma a user is in or persuade them into buying something. This is the reason the website content is so important.

Are You a Website Content Writer?

If you know the basic elements of a home page, about us, or contact page then you can probably consider yourself as a website content writer. Here you cannot only depend on your writing skills but also implement your SEO knowledge to get the right set of results.

Now if you have the right skills, ability to write SEO-friendly content, and understand the layout and structuring of a website then you are someone with experience. This is where you can charge higher for your services.

In case you are just starting and you have no samples or results to show for then you will not be able to charge a good amount for website content writing services.

The Pricing Of Website Content Writing As Per Industry Standards

If you are a person who has done many projects in the past, you will be paid based on your experience and a faster timeline. You can execute a project much faster because you have the knowledge of how the entire content writing process works right from keyword research to editing your final draft. Thus, you can charge anywhere between $300-$500.

In case you are someone who hasn’t worked much in the industry and just has a personal portfolio with no client testimonial or LinkedIn recommendations then you will charge based on time or hours your will dedicate. It can be a cumulative charge or hourly charge. The beginners can charge a normal website project up to 5 pages for $150-$250.

Please Note: Ask your clients the number of pages they have in mind. Commit to pricing only once you understand the complete scope of work. Don’t say yes to projects that lack a goal or clarity. Also, always start work after you have received a 50% or 100% advance. You can also sign a contract.

Conclusion:

Since the market is filled up with content writers, you have to work hard and make a mark. You can choose to work with selective clients rather than approaching many. If you submit quality work you can get a good word of mouth and even retain your existing clients. This will ensure hire pricing in the future. Work coming through recommendation will set a standard pricing bar for you, which is great for your career in content writing.