How Modern Brokerages Are Using Technology to Help Agents

Technology has not only changed how we see and go about day-to-day tasks. Whether it is searching for Dubai Marina apartments for rent, or something as simple as calling a taxi to go around, technology has changed everything as compared to the past. While the real estate industry was not as quick as other industries, yet it has successfully integrated technology within its domain. We can’t deny that the days of traditional real estate brokerage are now about to end.

Real estate agents these days are more inclined towards using technology to help them achieve their targets in a much simpler and effective way. New and innovative methods of lead generation, interacting with the client and proceeding with the processes are given much importance than ever in the past.

Connecting To Potential Client Via Internet

The bigger brokerage and franchises are harnessing the power of the internet to connect to potential clients by creating big websites at the corporate and franchisee level. They are gathering more leads by using different approaches to generate traffic and target more clients. The leads generated it is divided and assigned to individual agents.

Another positive impact on this approach would be to create web presence at an individual level in the industry and seek their input on the content of the websites. For example, a person looking for Dubai Marina apartments for rent should be able to have suggestions for other apartments for rent in the vicinity of Dubai Marina as well.

Back-Office And Marketing Tools Integration

Many modern brokerages are now integrating their back-offices with other digital marketing tools to generate more opportunities for a more stable deal. The importance of creating a separate database for real estate brokerage office management, workload balancing tools, log maintenance and backup management tools is pivotal for every real estate brokerage. It is safe to say that modern brokerages are facilitating agents in every aspect of their job responsibilities by integrating their back offices with marketing tools.

Fax Corporate Account

Many modern brokerages are using a centralized fax corporate account tagged by different fax numbers for agents. These fax corporate accounts are used to deliver PDF documents directly to any specific agent. Hence today’s modern brokerages that are taking care of economies and better control of documentation, and at the same time maintaining the privacy of individual clients and agents.

Accounting Help

There are many applications and software in the market that are developed to provide services to keep track of expanses of independent contractors. Modern brokerages are harnessing the features provided by such applications and software solutions to help agents excel more and encourage agents to use them to succeed.

Essential Tools For A Modern Real Estate Broker

·         Social Media presence is ranked as the best tool for generating more leads, being visible to a larger audience and hence securing more chances of getting the right client for the property.

·         Lead generation comes the second most important tool when the business is set up. Agents must seek ways to gather more leads. In fact, whatever content is displayed on the website shows a glimpse of what services are being offered

·         Digital marketing in real estate has come a long way. Agents are encouraged by real estate brokerages to connect with clients using email software to let clients know about the offerings.

·         Attending social events like webinars, open houses etc. are a great way to socialize with peers as well as homeowners. These events are not only a great opportunity to extend social circle for an agent, which is, of sheer importance to an agent but also is good for their overall reputation in the market.