How Media Buying is Done?

Online ads are a wonderful way to brand and grow leads to your business. Due to technology changes, these ads are transforming the future of online advertising and The Masters Association will make sure your products or service will be displayed at right place. All of us see various banner ads while surfing any website or webpage, it is all media buying where advertiser buy a time and space for the purpose of conveying its marketing message. Let us explain it as a process and you will get to know how it works.

Step 1: Identifying target market

We ask our clients who they are trying to reach, which is their target audience, and we also find out where their target audience spend time online. We create a profile which defines the consumer segment clients wish to reach. Also, we ask them certain questions that make their goal more certain like consumers’ age, gender, income etc. By getting answers to these questions we get more clear vision of the best venue to place the ads.

Step 2: Research about your target audience

Once your target audience is identified, we perform some more research. If client want more customized approach that will support them in finding where their target audience is and demographics that can assist in adopting right media buy, then we adopt primary research method. This way we can understand the behavior of target audience and can place ads effectively. Research also provides us information about competitor’s activities.

Step 3: Setting Objective

To give direction to the campaign it is crucial to set SMART objective. We begin with creating a plan and setting market objective. For that we find out answers to; why client want to conduct media buying? To get sales, to get downloads, to create awareness or to extract sign-up. So that becomes your objective. Convey the objective to the publishers with whom you are buying media and ask their opinion. We then weigh both the inputs and find out which is more valuable.

 Step 4: Define and plan strategy

A plan contains things like budget of client, site selection, tools to measure performance, and all other relevant details. What makes The Masters Association stronger than others in the industry is research; we pay great attention to details and spend great time in valuable research.

Step 5: Creative planning and designing

We have an expert creative team who work with client to formulate overall campaign message and incorporate this message into cutting edge design.

 

Step 6: Negotiation and media buying

We then contact the media seller chosen for displaying ads and start negotiating on media buying rates as per the clients’ budget.

 

Step 7: Launching and optimizing campaign

When all the creative, planning, negotiating and campaign set ups are placed, it’s time to launch the ads and make them live on selected websites. We can then track the impressions, clicks and conversions in real-time and optimize the campaign, message, creative and budget accordingly.

 

Step 8: Tracking and reporting

We then keep on tracking the campaign performance and report them to clients. This way clients’ are assured if their objectives are being achieved and campaign is working in right direction.

Read More About Internet Marketing click: How to begin with Internet marketing by The Masters Association Ltd