How Local SEO Impacts Your Businesses To Gain Profit?by Sujata B. Digital Marketing Executive
Just take an example that you have a medical store where you have invested quite sufficient money. You have good location with many clinics or hospitals around and it’s going quite well. But you have not made your online presence for local people. And today the fact is 70%-80% people out of 100% go for online search like “Medical Stores Near Me”. Then they get a list of top medical stores who have listed their business online with multiple good reviews. This near me service or near me product has intended search engines like Google to show location oriented results to user. That’s where you lack. For this Local SEO is extremely important which you can thoroughly learn in Digital Marketing Institute in Pune.
Many small and large companies open their businesses with lot of market research. The research is more oriented towards the product, targeted age group, profit margin etc many other things. They also know importance of digital marketing and make strong planning to crack the market, But somewhere they lack and business get little down because they miss local audience. In thinking of grabbing larger market, large number of people, they mainly forget to be visible in every way to local audience. To make your business more profitable and more famous, let’s understand Local SEO.
Let’s start with meaning of Local SEO
You might have seen that Google is taking great efforts to promote Local Businesses through advertisements. This is mainly because Google or other search engine users are more likely to search for best local business. Local SEO is marketing your business online for local audience with all NAP (Name, Address, Phone Number) business details including what are your business hours.
Google My Business :
Google is one of the most used, accepted, trustworthy search engine in the world. Near about 100 countries use Google as a search engine. So obviously local business listing on Google is much more profitable way for your business. Google My Business is a service provided by Google to promote business profile on Google. If you search a query like Beauty Salons in L.A then it will show results in all salons in Los Angeles.
You will get plenty of information on How to Set Up Google My Business Profile on the internet but here we’ll understand the further process like what is that makes a business to show on the top in SERP in local search and creates a positive impact on people.
You need to write accurate Business Name with unique title tag.
Include correct Website URL
Give your business hour details
Upload high quality photos of your business office
Get positive reviews by providing quality service
Provide a contact number that will be available for your customers at any time.
Include right category of your business
Give office address to customers to reach out physically
Answer to questions asked by people in Q & A section
Link to various social media profiles like Instagram, Facebook, Twitter, Google+, YouTube etc.
You have to be consistent about all these factors. Like responding to reviews whether they are good or bad in polite manner, answering calls of your customer to provide better service that makes feel them to be heard at the time when they needed etc. Here local reviews have direct impact on your website and so give time to earn them. All you have to keep in mind that Local reviews are slow but steady process that will give you strong results in future. Likewise give time for every single little thing and surely you will top the list in your area.
Created on Feb 28th 2019 07:02. Viewed 265 times.