How indie brands are empowering women all over the world

Cosmetics is a flourishing market, just after food it is one market where the demand is always on the rise. Cosmetics industry has helped many women to be empowered. Many indie brands are helping women worldwide to start their ventures and make their own money.

It started with the developed world but this wave of independence has hit women all across the globe. Even in developing countries cosmetics market has created many job opportunities for women.

All over the world, women are the most affected by financial crisis and poverty but also the ones most likely to pull themselves and their families out of it. Women are by nature resilient, despite being born with much less physical strength than men.

Indie brands and packaging:

Many indie brands outsource packaging for their products. this includes two types:

• Primary
• Secondary

Primary packaging includes the containers in which the product is stored and secondary is mostly the extra protective layer.

Some brands outsource both primary and secondary packaging, while some just for the custom cosmetic boxes.

The power of personalization:

Personalization is a powerful tool; extremely effective, it has the power to invoke and affect human emotions. When used correctly for cosmetic packaging it can greatly help with establishing the brand identity.

Many indie brands have successfully incorporated this technique into their marketing strategy. Devising smart solutions for better customization and personalization is an actual job and cosmetic brands invest huge capital into the R&D departments.

This has created a whole new dimension of job opportunities for women as they are known to have a keen eye for aesthetics and a better EQ (emotional quotient). This higher EQ makes them better at building a relation of love, unity and trust with consumers, using personalization to create Custom Cosmetic Boxes.

Adding just a touch of personalization has proven to completely change brand perspective. Some cosmetic brands get their packaging done from Africa, South Asia and other poverty-stricken areas of the world. The packaging is compostable i.e. made up of hemp and other freely available compostable materials in those areas.

This has helped in creating livelihood for many families. As a consumer, I feel like it is our responsibility to support such brands. By buying from these brands we can play our part in empowering women all over the world.

Conclusion:

Packaging is lifeline of cosmetic brands, without which they can’t survive. Although brands should act responsibly and invest more in sustainable packaging solution. Using biodegradable and compostable material for secondary packaging is a great option.

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Created on Sep 24th 2020 09:54. Viewed 386 times.

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