How important is Local SEO to your Small Business

by Kristen White Blogger

Every small and mid-sized enterprise can grow their business and attract clients using local SEO strategies. Local SEO is an effective way to market a local enterprise online as it allows companies to promote their solutions to local searchers when they are actively seeking them online.

As a small business owner, you likely face a lot of challenges trying to attract traffic to your site. Of the many problems is standing out among the well-known, already established international brands that offer similar solutions as you.

Thankfully, there is something you can do about that –local SEO.

Today, location-based keywords – like “Local SEO India” – are more of a safe bet when it comes to boosting your SEO. It is also a great way to differentiate your small business from the established ones. Local SEO matters because today’s searchers are location-based. If you think about it, when you pick your phone to look for a coffee shop, you rarely search for vague terms like “coffee shop.” Instead, you search for something like “coffee shop near me” or “coffee shop Delhi” to save yourself from the hassle of browsing through the irrelevant listing. That’s precisely what your clients are doing.

And just so you know, local search is here to stay. And the more mobile the society gets, the more critical local SEO becomes. That’s why you need to invest in SEO Services for Ecommerce Website if you already haven’t. Otherwise, you will leave so much more on the table, and your competitors won’t hesitate to push you to the sidelines.

50% of consumers who performed a location-based search on their mobile devices visited the shop within 24 hours, according to Google. In fact, about 46% of all Google searches are looking for local information. Going by the numbers, the value of integrating local search into your marketing strategies cannot be overstated. Here are some ways that local SEO can help your business.

Gives you a local scale exposure

Since location-based search targets the audience in your area of operation, it allows you to bring clients at your doorstep. HubSpot Marketing Statistics reveals that 72% of consumers who did a local search visited the shop within five miles.

Creation of potential partnership with other businesses

Local SEO also allows you to forge relationships with other business entities. It creates a link between you and them and also encourages social sharing. Local SEO enables you to meet prospects who can assist you grow your business now and in the coming days. Besides, meeting with local bloggers and other website owners can positively impact your business approach. With local SEO, it is possible to build and share links with local search engines like Yahoo Local, Google Places, YP, Yelp, Foursquare, and so on.

Summary
Local SEO makes it easier for prospects and clients to interact with your business. Understanding your clients’ needs and preferences allows you to improve your solutions and better serve them. And the best part is that you don’t have to do all the dirty work yourself. You can outsource these services to an expert company. Click here to see local SEO services pricing and get started.