How focusing on pay-per-click will help you succeed in your business?
by Rayies Global WriterPay-per-click (PPC) is a proven digital
marketing tactic that can bring instant traffic to your business. In simple
words, PPC is a way of buying visitors to your site instead of earning visitors
organically. More than 75% of the internet users have the tendency to click on
the topmost link that appears in the SERP. Let us understand this with a simple
scenario. Imagine a user search for “best books in the market” and he/she finds
the first link that has relevant details to their search. Then without further
delay, the user clicks on it. Exactly the same thing happens with PPC. One of
the best advantages of using PPC is that it appears in the first position of
Google’s SERP.
How does PPC work?
PPC is a standard form
of advertising in which you set a budget for your ads on a given platform and
then only pay for the clicks you receive. Each time an ad is clicked, a certain
amount of money must be paid to the search engine. PPC campaigns can be
classified into various forms like Google AdWords,
Social media campaigns, Google display networks etc. With each of them having a
unique methodology to improve the traffic. Let us get a brief idea about how
these PPC campaigns work.
• Search Ads and local search Ads – To
set up this Ad campaign, one must set an ad copy, pick the keywords that you
want to display for the audience. Whereas in the local search Ads are
location-based i.e. it focuses on the users searching for services near your
location.
• Google Ads – This is one of the popular
forms of PPC. In this technique, you have to pay the google for listing ads for
your site on the organic search listing. Whenever a user clicks on that Ad, you
need to pay the money to the Google since it is a cost-per-click (CPC) process.
• Google Display Network (GDN) – This
process is similar to PPC. These GDN’s can be in the form of text, audio or
media and reaches a broader audience. In this method, you have to set your
budget and when an automated auction is done, the winner of the bid is
automatically charged less amount.
Observations
Compared to other
digital marketing techniques, PPC can be easily measurable. With PPC you will
have control over how you reach the potential customers, what keywords you
choose to bid, negotiating the budget etc. Therefore, PPC is a thoughtful
approach for any business (small or large) to improve the online reputation,
sales and many more.
Sponsor Ads
Created on Nov 12th 2018 04:21. Viewed 549 times.