How Emotional Advertising Ensures Effective Working of Landing Page

Researcher’s study shows that people usually rely on emotions and feelings while making brand decisions rather than information. Adding the emotional response to advertisement considered more influential on making users to buy the product than ad content.

To ensure higher profitable organic growth and increased sales, companies are making investment in enhancing customer experience and satisfaction. But among all the marketing strategies, Emotional Advertisement fulfilling the emotional needs and providing a sense of belonging is only effective way to maximize customer value.

Some experts of Best SEO Agency India recommend that over 90% of purchasing decisions are guided by emotions. The biggest mistake online marketers are doing while creating landing page is not connecting on an emotional aspect which is an imperative element.

If you take some time and thinks about the brands that generates human emotions, you realize that they all are always winning in the market. A purchaser spends time getting the product information but at the end he/she pick the item that appeal to their emotions.

Understanding the model of hierarchy of needs ensures you best fulfill the needs of purchasers. Whether it is about buying a school bag, designer dress or newly launched laptop, a customer always pick the one that suits perfectly with their needs and desires.

Let’s read on the article if you would like to take a glimpse on how to use emotional advertising to completely optimize the landing page.

Self-responsibilities of a webmaster

As an online marketer, you need to consider very important element i.e. to provide the emotional benefit of your product or service. There are lots of things you must understand but among all, you should start with:

·         Looking for what your customer need

·         Understand their psychological patterns convincing them to hunt for

·         Determine what runs in their mind while making the buying decisions

·         Storytelling that encourages emotional connectivity

·         Look for the golden opportunity that surprise and delight the user

·         Influence nature of audience to appeal to their requirements   

In many years of experience in providing SEO Firm India, experts have search out some essentials of emotional advertising on landing page improving the conversion rate.

u More and more research

Answering who, why, and how can help develop strong and helpful relationship. Whenever an individual goes for purchasing, they get a brief on these three questions. Landing page having the ability to answer these questions present the brand with two trust building attributes i.e. specificity and confidence. Hence, do the complete research to provide user brief on their queries.

u Visuals

There is an old saying “First impression is the last impression” which is 100% true. People mostly like one which looks appealing to their eyes. Including pictures of people with landing page is an ideal way to develop an emotional appeal. Use the image as directional sign whenever possible to create a strong impact.

u Color schemes

Considering the color schemes while creating landing page is significantly important to convey the emotion. Color choice is driven in part by superiority and feel, you wish to convey. Important is match the color scheme with emotions your landing page draws out of users and show situations that reflect visitor’s own world.

u Emotionally driven words

Emotional words such as motivate users to purchase, persuasive, trusted, satisfied, interested, beneficial, bright, and others plays a crucial role in driving the emotional attention. Including these kinds of words associated with positive feeling can help you evoke the emotions from leads and convert them into customers.

u Set visitor’s mind at simplicity

Don’t make the false commitments even remain honest always making the visitors completely trust on you and feel relaxed while visiting on your landing page. Avoid the situations that seem over-complicated and supposed to cause lots of stress for visitors. Try to mention your experience, tracking record, case studies, trust icons, and testimonials that put your customer’s mind at relieve.  

u Story reminding visitors of their pain

Show how your product or service will fulfill the need of user by reminding them of the problems they faced without your product. For example: a company offering items to prevent hair fall can remind visitors of the upsetting situation they’re dealing with before using your product.

In a nutshell, emotional advertising is the first step to create an influential landing page since humans are emotional creatures that think more in an emotional way. By using these psychology based strategies, you can reach the emotions and boost the conversion rates for higher ROI. Landing page lacking emotional appeal have less chances to engage the visitors.