How does data analytics help in the industry of publishing?

by Digiscape Tech custom software development company Technology has changed the face of publishing in a dramatic manner. The industry which used the traditional methods for printing, publishing, and marketing was compelled to change its content delivery in a dramatic way. Digital media is improving daily, e-books and mobile apps development are competing with each other to garner maximum viewership. The reader can browse and read whatever he likes. The company should create a group of faithful customers for continuous revenue flow. Latest technology and new ideas should be used to keep the customer attracted to the content.

Purpose of using Data Analytics
• Connect Multiple Data Storage Locations
Today, the users are from various fields and their interest involves a wide range of articles and data. The size and the variety have increased and should cover a wide base. As the data size has increased, the publisher must collect it from various sources, verify all the required data and provide it in a readable format to the user. Readers should be easily able to access what they want. If they are unable to view any data easily, he will leave the page in search of other contents and the publisher loses revenue when he does not get any subscription.

The data should be collected, sorted and presented for easy accessibility to anybody who likes to view through a smartphone or a desktop. With proper data analytical ability, the publisher should be able to satisfy their customer.

• Provide Specific Content to the User
The E-commerce websites analyze the search history of the user and provide relevant results to the user as and when he searches for any product. Similarly, while users browse various websites for information on a magazine or newspaper or an article on a particular subject, their search history should be saved and analyzed for future use. This will help the user in the future to easily access any content he wants as the saved data and browsing history will be used to guide him.
The user will feel less pressure when he is able to access the contents easily which will help him in saving the browsing time considerably.

• Revenue for the Publisher
The process of providing data is a continuous process for any publisher. In other industries, you develop the content and allow it to be used for many months or years. The content will not be edited daily. However, in the publishing industry, the content must be uploaded many times in a day, if it is a newspaper or would be edited monthly if it is a monthly publication. The revenue will depend on the frequency of users browsing and the cost of uploading the content frequently.

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Created on May 30th 2019 04:53. Viewed 432 times.

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