How do SEO Experts Choose a Good Blog and Boost it?

Is your business house presently involved in a campaign for content marketing? If yes, you are going to need a number of blogs for your business’ website. The blogs should not only have quality content but should also be effectively boosted.  For that, you can avail the services of an SEO India company.

Your content marketing initiative, with the help of blog posts, is going to be successful only when the blogs attract readers. In this article, we are going to discuss how SEO professionals choose blogs and apply different techniques to boost their rankings and increase traffic.

Choosing the blogs they are going to boost

When SEO professionals get a new blog, which they have to optimize, they take a note of the keywords used in the write-up. With the help of search engines like, Google and Bing, they make an assessment of the competitors of their clients. If they find out other blogs using the same keywords are from renowned companies, they gauge the chances of success their client’s blog has in that domain.

In this process, they find out the blogs having less competitive keywords. They also check the ranks the competitors of their clients are getting by using the same keywords.

They take into consideration the current ranking of their clients’ blogs. Professionals also focus on the blogs of their clients’ websites that are indexed within the first three result pages of search engines.

All these help them in choosing the blogs they are going to boost.

Different ways of improving the rankings of a blog post

Once professionals from SEO companies choose the blogs they are going to boost, they follow certain techniques.

# External links - Popular search engines often do not agree that there is a relation between external links and ranking. But, different studies show that external links and rankings are indeed correlated. Thus, SEO professionals include external links to high authority sites in the blog posts they attempt to boost.

# Optimization - SEO professionals use blog optimization technique to boost the rankings of blogs in their clients’ websites.

For optimizing the titles, they keep them below sixty characters and use the keywords in them.

To optimize the keywords, SEO experts pay attention to long-tail keywords and urge their clients to include synonyms of the keywords in all sections of the blog posts.

They also prefer keyword rich, short URLs to improve the rankings of the blog posts.

For Meta description optimization, SEO professionals ask their clients to write a crisp and interesting description within one hundred and sixty characters. Such descriptions give the readers an idea of what the blog is about.

Experts from an SEO company also engage in link optimization. They do both internal and external linking. External links back up the research of readers and improve the authority of the blog posts.

For image optimization, SEO experts use alt texts, including the keywords and their appropriate synonyms.

# Backlinks - Professionals from an SEO India company know that backlinks from old domains are more powerful than those from newer domains. For that, they backlink to authoritative sites and boost the rankings of their clients’ blog posts.

Email outreach programs that target the websites having the same blog topics and asking them for backlinks is one way of getting backlinks. SEO experts also collect backlinks by the blog and social commenting and messaging. Guest posting is another way through which professionals get backlinks for the blog posts they are boosting. Often they also need to engage in email outreach to make necessary inquiries on guest posting.

# Syndication - Content syndication is a method in which a blog is posted on a well-known site from the same industry. Syndicating the blogs gives a chance to attract more readers. SEO professionals know it is impossible to reach such a large number of readers without syndication. There are many networks of content syndication that help them to find out websites related to the industries of their clients. The blogs they syndicate always have a backlink, which links back to its own site. In this way, the posts get both traffic and backlinks.

# Click through rate (CTR)  - Click through rate is a signal, which comes from user interaction. CTR helps search engines to decipher whether a blog is frequently read by readers. There are many ways to improve the click through rate of a blog post. One among them is giving a suitable and interesting heading to the blog. It is helpful in attracting more readers to a post.

This is how experts from SEO companies choose blogs having the potential of attracting readers and boost them. So, what are you waiting for? Hire an SEO company for your business and let the professionals boost the blog posts for effective content marketing.