How Digital Outdoor Advertising Became A Globally Accepted Platform

So, you run a business?

If yes, then it is obvious that you are not the only one who does what you do. But...

But your offering may likely be much better than your competitors.

Now my question is, how would your potential customers know about your offerings?

Obviously, through advertising as it is the only way to promote your brand out there and make customers aware of your product or service. It conveys real-time messages to a broader audience and boosts your brand image. It brings new customers in and encourages existing customers to come back.

Now, the time is to opt for that advertising method you considered the most favourable and effective one. 

Confused?

I am talking about the types of advertising: OOH, DOOH, & DOA.

Want to know about them?

In this article, I am going to give you a short intro of all types of advertising; let’s get started: 

What is OOH advertising?

Advertisements that you see outside your homes fall in the category of OOH (Out of Home) advertising. It grabs the attention of those who are on the go or waiting for their conveyance. These ads are the component of ATL (Above the Line) marketing and usually cover a non-targeted and broader reach. OOH ads can be of any size, as small as a pamphlet or as big as a billboard.

These ads are static and can display only one image for a specific period of time. Billboards, street furniture, POS (Point-of-sale) displays, bus shelters, etc., are prominent examples of OOH advertising. 

There is no doubt that OOH advertising has existed for over a century and left a significant impact on the advertising industry by helping many businesses to mark their presence in the market. But today, with the digital advancements, OOH advertising has been somewhat stagnant since DOOH’s entrance and can no longer keep up with the customer’s expectations. 

Today’s era is the digital era, and this growing digitization is the main driving force behind the advertising industry. These circumstances have led the maximum businesses likely to go for DOOH advertising as it allows them to display more tailored messaging on digital screens to provide better optimization and generate more ROI.

Below I am going to give you a short intro of DOOH advertising; please have a look at: 

What is DOOH?

DOOH (Digital out-of-home) advertising has gradually gained great momentum in the advertising industry as it offers companies an interactive and attractive advertising strategy by using digital mediums like digital billboards, digital signage, digital screens, and much more.

Here you can convey multiple messages or display multiple images in real-time by running a single video. Also, you don’t need to replace the ads to edit or make any changes just like OOH. 

Now, tell me one thing, what is the benefit of advertising when you can’t track how many people see your ad?

Or

When can’t you see the effectiveness of your ad campaign?

Nothing, right?

So, what would you do in this situation?

You will lookout for a platform that can allow you to track the outcomes of your ad campaign.

Confused?

I am talking about DOA, Digital Outdoor Advertising:

What is Digital Outdoor Advertising?

Digital Outdoor Advertising is an IoT-based platform where you can run your ad campaigns on LED screens installed in the highest footfall areas of a mall. These ads are so attractive and engaging that people can’t ignore them at any cost.

Now you may be wondering why mall?

Why do we prefer to choose Malls Advertising?

The reason is:

Malls are the most visited indoor location in the community, and 90% of people usually visit here with their loved ones, family, friends, colleagues for shopping, dining, watching movies, etc. You can get huge visibility by running your ads in these malls as they can’t be skipped or turned off like other online advertising. 

An average person spends approximately 1.5 to 2 hours in the mall, and in this period, your ad will be seen multiple times by people from every direction.

I think the above-mentioned reasons are enough to tell you the benefits of mall branding. 

Now, it’s time to come back to Digital Outdoor Advertising again.

Digital Outdoor Advertising allows you to change or edit your ads anytime and from anywhere without going to the ad location. Also, you can turn on or off your running ad only at a click by just visiting our app or website. 

These ads are safe from harsh weather conditions because they are displayed inside the malls, thus eliminating ad printing requirements, labor cost, maintenance cost, etc.

DOA offers a trackable ROI, allowing you to track the outcomes of your ad campaign instantly. 

Excited to go for DOA to promote your brand?

Great!! But do you know where you can purchase the ad spaces?

No, not an issue when pDOA (Programmatic Digital Outdoor Advertising) is here. 

In earlier times, booking the ad spaces was a critical and lengthy process requiring many mediators in between, which proved to be a blocking point in the success of businesses. All these conditions have led to the arrival of pDOA in the advertising industry.

What is pDOA?

pDOA is one of the latest advancements in the advertising industry involving DOA materials, advertisers, and third-party marketplace. It is the best platform where users can buy and sell the ad spaces for running their ad campaigns. 

For this to happen, buyers set specific conditions like how, when, and where they want to run their ad campaigns. After fulfilling all these conditions, ad spaces are purchased and delivered instantly and automatically to the user. 

Summary: DOA is an advanced and improved version of OOH advertising. It has all the elements of engagement, exposure, and prominent reach and provides all types of businesses unmissable opportunities to expand their reach. 

The current digital advancements are just a glimpse of the bright future of DOA as it clearly shows what will be possible with DOA in the future. 

So, if you are ready to take your brand to an excellent level of perfection, give us a call now and start running your ad campaign with the DOA platform. 

For more details visit : https://www.blog.outhum.com/digital-outdoor-advertising/