How Digital Marketing Can Enhance Your Business Growth?

by Ashwani Fotedar Web Designer & SEO Analyst

Change and evolution of modern technologies have led small and big companies to alter their business models to an online one wherein digital marketing strategies help in strengthening the marketing efforts in order to capture the growing online marketplace. With the declining newspaper readership, consumer behavior is trending towards digital. So it is the need of an hour that every company puts together a digital marketing plan that includes their website, social media, email marketing and search engine optimization to increase revenue. So, it’s important to know that how digital marketing helps in growing business.

STEPS

- 1. BY LEVELING ONLINE PLAYING FIELD

With the advantage that digital marketing offers to small and medium companies of competing and attracting their share of targeted traffic, even small companies now have the resources to perform sales and marketing processes that were previously available to large companies.

- Businesses with more modest budgets and resources channels like blogging and social media are economical and highly useful for generating leads.

- 2. BY BEING COST-EFFECTIVE

Digital marketing tactics does not require significant budget. Digital marketers get better cost-per-lead as compared to other marketing channels.

- Social media marketing and content marketing does not require budget just creativity and consistency.

- Creating universal content help save on costs.

- Implementing multichannel campaigns is yet another way to deliver consistency and save costs.

- 3. BY DELIVERING CONVERSIONS

Success of online business marketing products is measured by the percentage rate of incoming traffic. Conversion optimization, content marketing, social media, brand are the top priorities for digital marketers.

- SEO’S, Social media marketing and email marketing generate quick and effective interaction with targeted audiences and delivers better-than average results in terms of higher conversion rates.

- 4. BY GENERATING BETTER REVENUES

Profitable benefits in terms of better and higher revenues will be delivered due to the higher conversion rates generated by effective digital marketing techniques.

- Revenue growth rate expectancy of companies using digital marketing is 2.8 times better than companies not using such strategies.

- Businesses using digital marketing techniques will have 3.3 times better chances of expanding their workforce and business.

- 5. BY FACILITATING INTERACTION WITH TARGETED AUDIENCE

Interaction with customers and providing customers with proper engagement points gives a clear insight of what is wanted by the targeted audience. The benefits of digital marketing to companies are many. Some are-

- Marketing effectiveness, precise targeting

- Increased customer satisfaction and experience

- Increased cross sell and up sell

- Marketing efficiency and quick time to value

- Increased customer retention

- 6. BY BUILDING BRAND REPUTATION

Digital marketing will help in building brand reputation. If the companies deliver what they promise, this will help them in building a better relationship with their targeted audience.

- 7. BY ENTICING PEOPLE TO TAKE FAVORABLE ACTION

Clever and innovative ways can be used by digital marketers to entice conversion using calls-to-action. In order to generate best favorable results, innovative forms, buttons and texts are optimized according to color scheme, graphics and positioning on the page.