How Defend Your Website From Negative SEO?

Negative SEO is actually a reality. Using lots of malicious backlinks along with the aggressive backlink spamming could probably damage your SEO practices.

What Negative is SEO?

Negative SEO is an act of implementing all the black hat SEO techniques on another website. Here are few of the best strategies one can implement to protect your website against negative SEO

1. Performing regular site audits

Auditing link regularly and after every fixed interval of time is considered as the best practice for businesses and help you to save the bacon if your have been the victim of negative SEO. checking out your link profile growth is a great approach to spot any kind of negative activity even before it wants uncontrollable.

2. Monitor the speed of your site frequently

The speed of a website is a key to achieve higher ranking for your website. If you ever feel that you have been a victim by the crawling attack, make sure to contact the hosting company or even the webmaster so that you can determine easily about from where the heavy load on your website is coming from.

3. Look for the scrapped content

Content marketing has become very popular and extremely crucial thing from the past few years, but of course, not all are equally creative in creating the content. As a result, scraping becomes frequent that could affect the ranking of your site.

Scrapping implies to take a content from your site and pasting it to some other site. Usually, most of the SEO services company in Noida considered this as a serious consequence because in case search engines indexed that copied content even before your content, could result into devalued your page and this ultimately will result in lower ranking for your site.

4. Watch CTR of your keywords

If users come to your site and immediately hit the back button, it means you are providing poor user experience and this could hurt the ranking of your site. Because this is resulting into generating higher bounce rate. This attack will become difficult for you to watch if you don't monitor the CTR of your keywords.

Google search console can help you to look for the CTR for all your keywords.

5. Monitor your ranking in SERP

Of course, not everyone checks the ranking of their website frequently but we have the most compelling reason why you should do that:

When the ranking of your site falls, this results because of the malicious intent. But you are well aware of what happens when you disallow your robots.txt file. SEO company in Chennai believes that this practice could lead to de-index your file and eventually will make your site disappear from the Search Engine Result Pages (SERP).

6. Enhance your security

Negative SEO is not at all, but obviously, you will be aware of the cyber attacks that have been increasing with every passing year. Therefore, it is essential to ensure that your software is updated and you follow all the security patches and must be protected your users.