How content remains most important in digital marketing

by Nisha Gupta Executive in Electronics Industry

‘Content is king’ is a saying every digital marketer can relate to. Though content marketing was originally used for setting a brand apart from its competitors, it has now become the necessity for any contemporary company. In fact, behind every great brand is the relevant and valuable content that really connects with the company’s audience and makes the digital marketing campaigns successful. A website with valuable content can draw people in to visit it, learn things from it, and become new customers. Since running a campaign isn’t possible without content on a website, digital marketing content creation has an imperative role in the success of a company.

The Importance

Here are the key reasons to highlight the importance of content creation for websites of companies.

  • Content informs the audience: It’s only content that tells audiences about a business and industry. Irrespective of the industry, content lets customers get crucial information about a company and also helps them in making the right decision while purchasing something. Therefore, creating content isn’t only about telling the audience interesting facts about something but it also helps them in making an informed decision while saving money and time. Informed potential clients are very close to become paying customers, and a content once published continues to inform potential clients for years, at no extra charge.

  • Content ranks in Google: Google is undoubtedly the leader of the search engine market. With more than 3.5 billion searches per day and 1.2 trillion searches per year, anyone can bet that someone in his or her area is using Google to research an industry. Thus, creating content and posting it on a website is the best way to reach out to all those potential customers. The first step of the process is to research the keywords that will help in reaching the right audience. Posting content that revolves around these keywords helps in earning qualified traffic to the website.

  • Content earns links: Content brings people to a website, and it does so in different ways, including other websites. Links play a crucial role in SEO ranking factor. After acquiring enough links from other sites, one can create content on pages, and add those pages to Google to rank well.

  • Content is shareable: Irrespective of the type of industry, all businesses should be on social media platforms. While Facebook and Twitter are the big hits on social media, companies should also use LinkedIn, Instagram, Tumblr, and Pinterest to expand their online presence and promote content.

  • Content is the foundation: Every digital marketing strategy is based on content. It is the basis for SEO as it includes the ranking pages. Furthermore, as content makes up the landing pages to draw traffic from ads, it is crucial for PPC. Content is important for blog posts, which are also shared on social media. Whether it is for social media or optimized pages, words have the ability to improve the reputation of companies. Thus, digital marketing content creation has the right potential to deliver success to businesses.

Acknowledging all these reasons highlighting the importance of content creation for digital marketing, a company can certainly attain success every day.


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About Nisha Gupta Innovator   Executive in Electronics Industry

22 connections, 0 recommendations, 78 honor points.
Joined APSense since, August 21st, 2018, From Noida, India.

Created on Feb 26th 2019 23:57. Viewed 575 times.


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