How can you track User Behavior on your Mobile Application?

by Vinay Varma Digital Marketer and content writing

If you are a user and someone tells about an application, these are ideas that usually arise in your mind. Is it useful to meet your needs and ease of use? When it comes to business personnel’s, do they think about the profit that they gain from that application?

 

It is seen that successful entrepreneurs do deep research on user behavior and launch their apps into the market. It is one key thing to consider in successful mobile app development.

 

Users Ideas and preferences are always changing. Mobile app users are transient, mysterious beings. For the smallest issues, they will leave an app, use movements in completely unpredictable ways, and are regulated during their day by several different "moods" and "modes." So monitoring user behavior can seem a challenging job and it is a big burden to the app development companies to develop an application as per the preferences of the users. So it is important to track the user behavior and it helps to provide the required features & etc to the users.

 

It's not impossible, with the right approaches and a few strong tools in your analytics toolbox, you can better understand your customers, enhance your app and increase conversion rates. Here are the different ways to track the behavior of the app users

 

1. Session Recording

 

It is a kind of in-app analytics that enables you to analyze the usage of your mobile app. It covers each and everything starting from tapping the screen, screen inputs to scrolling, etc. It is hard to find the reason why users are leaving your application. It may be sudden crashes in your app or any features that frustrate or any navigational barriers. You can use this technique as a part of the research for finding if the users are behaving as per your expectations.

 

It helps to find each user's behavior in terms of when the user left the app, either after the installation of the app or use some features and feels that are effective and abandon the application. This way, you can recognize and optimize user expectations, behavior patterns, and issues, and finally, improve conversion rates. Session Recording enables you to examine aggregated data from user groups and the sessions of every single user.

 

2. Navigational Paths

 

Navigational Paths helps in understanding the user and how they use the applications. It means that they can find the most & less used navigational paths by the user and helps to provide better navigational paths. The center of this sunburst visualization indicates the user started the app. The sunburst then extends to display the user has navigated to the first page. Then, it lists users navigated from the first screen to the next, and so on. That makes it easy to spot user journeys that are interesting or problematic. For example, if users go back and forth between the same screens, they might be confused about navigation or layout, or they might experience a usability problem or a crash.

 

3.Touch Heatmaps

 

Just a visual, qualitative tool can explain some of the more elusive user behaviors — how they access through menu and screen, how they interpret gestures. To accomplish this, touch heatmaps build a color spectrum of aggregated user experiences on every device in your app. These specific heat maps give you instant insights into what your users are doing and how they communicate with each device, helping you to quickly monitor and understand user behavior.

 

Touch heatmaps can be filtered by many different parameters, such as the users' first gestures made on a screen, the last gestures, or unresponsive gestures. They show you how users interact or ignore another area of the screen.

 

Another useful feature of touch heatmaps is to point out usability issues quickly, which cause unresponsive gestures. There are circumstances in which the user clicks on the screen and expects the device to act in some way, but is disappointed. The trigger is often a deceptive design, miscalculations of resolution or a misplaced feature in the layout of the device. This is a big point of user dissatisfaction that sometimes causes the user to hit the button angrily and then leave the app in frustration. This user behavior problem can be nipped in the bud with touch-heatmaps.

 

4.Conversion Funnels

 

Conversion funnels can monitor user behavior by displaying a clear break - down of where users drop out of the funnels at each stage. It is a useful tool, as it can monitor user activity in the areas of your app that most affects the bottom line of your business: onboarding, payment, in-app purchases.

 

To increase conversion rates, the combination of conversion funnels and session recordings can ensure a particularly powerful approach. Although conversion funnel tools provide excellent data on their own, adding the qualitative dimension of session recordings improves the chances of successfully improving conversion rates. Data such as the completion time of each phase will enhance the understanding of how users behave in the funnel

 

5. Action Cohorts

 

Any action which a consumer takes probably relates to another action. Just pretty easy right? Yet how do you consistently monitor such acts and recognize issues of engagement? Action cohorts allow you to analyze any user action relative to another, revealing user behavior and engagement trends over any time period. Recognizing that relationship can help you learn what kind of behavior you want to see from your users, and know-how to encourage it.

 

Action cohorts help to analyze how much time has elapsed between the initiation of one action by a user first and the time the second action was initiated. This allows you to track user behavior over a set period of time, between two specific actions.

 

Conclusion

 

These are a variety of ways to track user actions without having to resort to guesswork, and without having to go through additional test rounds. All these resources offer is an opportunity to see and interpret user actions as if you were in the laboratory but without the user interview bias. They also allow you to monitor tiny problems affecting user behavior, such as a confusing UI item or a defective search feature. Action cohorts, conversion funnels, and navigation paths guide you to data that can have the most significant effect on various aspects of the UX of your application. Session recordings and touch heatmaps complete the puzzle by letting you see the app from the eyes of your users.

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Created on Jun 23rd 2020 02:15. Viewed 331 times.

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