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How can website localization services help businesses to sustain in the competitive marketplace?

by Sheron M. Author

The trends of marketing and promoting are constantly changing with the passage of time. In this digital age, a multilingual online presence is a prerequisite for any successful brand. By adapting to the ever changing world of the internet, you can expand your reach across borders and easily earn global recognition. Websites are the face of any enterprise as they disseminate useful information about the product and services to the consumers. It is thus crucial to invest in Website localization services that can help businesses connect with a broader, more diverse group of audience. 

WHAT IS WEBSITE LOCALIZATION?

Since it is more probable for people to purchase from websites in their language, website localization helps transform the language and appearance of a website to attract foreign language users. Website localization services are not the same as translation. While translation only involves converting the words into another language, localization ensures that the original idea of the content is communicated in the best way possible. It also takes into account the likes and dislikes of the targeted audience. Adapting the content to the culture, language and interest of the consumers is an effective marketing strategy that is bound to make your website a hit.

Some key aspects of website localization are:

  • Translation of title to attract more audience

  • URL localization

  • Localization of relevant keywords

  • Translation of website description

TECHNIQUES INVOLVED:

  • Matching the SEO requirements- SEO can play a significant role in determining the success of a website. Incorporating SEO tools during localization can help you gain access to a wider consumer base.

  • Market research- Analyze where you get the most traffic from and localize in that language to reach more people. It is also important to understand the likes, dislikes and cultural nuances of your targeted audience. 

  • CMS- CMS or Content Management System can help localize the website to multiple targeted languages. Having a robust CMS enhances the content quality on a website.

  • Graphics and Designing- Website localization services aim to provide a more accessible and relatable look to the website for foreign users.

THE NEED FOR LOCALIZATION:

Language can act as a barrier in introducing your products and services to a worldwide market. Studies reveal that most of the users spend time only on the websites that are in their language. Website localization services can help users engage and connect with the brand as the website speaks directly to them. Here’s how localization can help position a brand in the global marketplace:

  • Increasing traffic- Localized websites help appeal to a wider consumer base. This is turn drives more traffic to your website. Multilingual websites have a better reach and engagement with users.

  • Scaled up revenue- Navigating new markets beyond the geographical borders can increase the revenue generated by expanding the user base.

  • Better user experience- Providing an enhanced experience to the users helps them connect and interact more with the brand. Language can be an asset in your marketing strategy since the webpage is where most people get the first impression of the product. Making the website more usable with increased functionality will draw a wider set of foreign audience to it.

 

Reformulation of the message in a different language can be tricky, which is why you should only rely on experienced professionals for your localization needs. Along with providing a concise and clear localized website, experts also offer assistances like document translation services. It can help you translate legal documents into the desired language with high accuracy.



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About Sheron M. Advanced   Author

95 connections, 6 recommendations, 251 honor points.
Joined APSense since, July 22nd, 2020, From Goa, India.

Created on Jul 31st 2020 10:32. Viewed 243 times.

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