How Can Restaurants Bring Customers to Mobile Applications?

by Manish Kumar SEO|SMO|ORM|PPC

As mobile activities are on the boom, restaurants as well have started embracing cutting-edge techniques of establishing their digital footprints. Restaurants are increasingly using online food ordering systems, which are affordable yet one of the most convenient approaches to running your food business. In the market of digital restaurants, these alternatives to mobile ordering apps for restaurants are gaining traction as they simplify things for both suppliers and customers.

Getting a mobile app is no longer that tough. But the real challenge is still un-discussed. How will you attract customers to your mobile application? Let this article become your best guide so that you don't just build an app but derive an audience from it.

Promotional Offers

Promotional offers are the first weapon that most restaurants utilize to draw customers online. These promotional offers are sometimes offered to old customers to retain them on the application. But some businesses have now started utilizing them to attract and engage new customers too. Simply put, the offer can include a free dessert, the main menu item, or a huge discount on a family dinner. And they work too! More than 93% of shoppers used Discount or Coupon codes for order placement.

POS Integration

POS or Point of Sale system comes with mobile app integration nowadays. Using these systems, you not just process orders in no time but also find a way to connect with the customer now. Simply put, the tech-powered integration can streamline the connection between the POS system and the eCommerce platform that facilitates a smooth and faster checkout experience for the customer. Resulting in people would be more interested in joining your e-commerce platform (your mobile app) compared to offline platforms.

SMS and Email Marketing

In this era of digitalization, SMS and Email marketing are taking over the marketing sector. Each brand or a multi-national company is taking the help of these two marketing networks because they help them create a direct connection with the customer. Luckily these marketing facilities are offered by some platforms providing online ordering apps for restaurants for free.

Referral Program May Work

A very obvious choice but comparatively more effective! The referral program is one of the most result-oriented tactics as more than 82% of small business claim that it is the main source of marketing to them that genuinely deliver results. Simply encourage any customer (by any means through reward or any well-working strategy) to refer your restaurant to their family or friend circles, and it will automatically attract more audience to your application.

Cross Promotions

If you want to bring more customers to your mobile application, feel free to take the help of the cross-promotions technique. Built connections with other businesses and give them a reason to send clients from their platform to your platform and vice versa. The strategy helps you enjoy shared benefits through one customer.

Social Engagements

Social media engagement will always dominate all those tactics you might have learned so far. If you maintain an active presence on any social media platform, you can build maximum chances to derive more installs for your mobile app. Alternatively, you can even run paid campaigns to boost your social media engagements. More than 4.48 billion people are actively using social media platforms with which Facebook, YouTube, and Instagram are the most popular. Thus we recommend discovering opportunities here.

Conclusion

Now that you know the ways to attract an audience to your mobile app, it's time to feel confident about your decision to launch a mobile ordering app for a restaurant. It was your dream to upgrade your restaurant business from small to big, and it's time to turn it true; also without putting a big investment at risk.