How can podcast marketing help grow your app traffic?

Podcasts are one of the fastest growing mediums of content dissemination in the world. Every little niche now has a dedicated podcast with active listeners.

One way to look at the rise of podcasts is to see this trend as a renaissance of radio. A few decades back, radio was the primary medium to distribute content to a wide audience. The arrival of television and other forms of video content suppressed radio.

The rise of podcasts is the return of radio on a different technological apparatus. Since the trend is still relatively new in some markets, many enterprising content creators are jumping on the podcast bandwagon. Even bloggers are putting out podcasts and reaching a new segment of people they weren’t earlier.

For companies with a mobile app in the market, a podcast is not the most obvious channel for promotion. The continuing rise of podcast listeners and associated engagement however make it impossible for app marketers to ignore this medium.

App development has already been simplified with DIY app making solutions. Anyone can use a free app maker these days to create a premium mobile app without coding. The next frontier is app marketing and podcasts are a new medium to market mobile apps.

It is difficult to draw a line from podcast marketing to app downloads and traffic. This piece seeks to show readers the different ways they can leverage podcasts to grow app traffic.

#1 - Start your own podcast

The most obvious way to leverage podcasts for app marketing is starting your own podcast. Listening to professional podcasters can make the entire prospect seem intimidating. In reality, creating and distributing a podcast is easier than you think.

What do you need to start? A simple voice recording app is good enough in the beginning. You can gradually improve your audio editing skills to polish your podcast.  Some other additions like getting a microphone can further help the audio quality and scale your app further.

You can upload your app to various platforms such as Spotify, Apple Podcasts, Google Podcasts, and so on. Furthermore, you can create a separate section on your website and app for all your podcasts.

How can publishing podcasts help grow your app downloads and traffic? Podcasting is simply another medium to put out useful content for your audience. Think of a podcast as you think of your website blog. You write content which addresses topics within your niche and attracts the right audience.

Podcasting is the same. A large base of listeners will give you a great platform to promote your app and increase app traffic. Take Google as an example. It has its official Google Cloud Platform podcast which covers topics like App Engine and Big Query.  

#2 - Get into podcast advertising

If you happen to listen to a podcast, you’d notice how the host jumps into an ad midway. This is not very different from how companies used to advertise on radio a few decades back.

Podcast advertising is a growing field and has great promise. Most podcasters have a core base of repeat listeners who tune in regularly. These listeners get used to listening to the same ads repeatedly and eventually familiarize themselves with the advertiser. This is the ultimate dream for anyone promoting a product or service through ads.

Since podcast advertising is still in its infancy, marketers can also hope to differentiate themselves from other competing apps. This is a great time to advertise mobile apps on podcasts and get a march on all rival apps.

#3 - Joining a podcast episode as a guest

If you’re heading your own app startup, it is not a bad idea to join another podcaster as a guest.

This can help on many fronts. First, if your company has its own podcast, you can promote it on another platform as a guest. Second, you can directly promote your app as the head of the startup and tell listeners to give your app a try.

If you don’t think you’re the right person to be a podcast guest, send someone else from your company. This can prove even more beneficial than podcast advertising because you can take time to lay out the service your app provides. Regular listeners will give you time and even try out your app if your presentation is worthwhile.

Why are blogging apps well placed to leverage podcasts?

Podcasting in many ways is the new form of blogging. Rather than reading an article for twenty minutes and understanding a few things, podcasts enable listeners to take their time to understand a concept.

Bloggers are best placed to leverage podcasts because they understand the vicissitudes of introducing and explaining different topics to readers. Furthermore, they already have a platform to accomplish the same.

Blogging apps have a special opportunity here. It is already very easy to make a blogging app these days. All one needs to do is use a mobile app builder and go from WordPress to App builder for Android and iOS.

Publishing podcasts on a blogging app can give app users a new medium to enjoy the content on. Bloggers can expand their horizons and become more than just writers. With tools like AppMySite simplifying app development, it is vital to explore new opportunities to increase app traffic and downloads.

In conclusion

Podcasts have become very popular now thanks to their simple plug and play model. There is a podcast out there for every little niche you might be interested in. This level of penetration of podcasts in different fields should excite marketers about this medium.

This piece covers the different ways to promote mobile apps with podcast marketing. The methods covered here are not exhaustive, but they can definitely point marketers in the right direction.

Creating an app is easy now thanks to DIY app making solutions like AppMySite. Even making a complex shopping app is now very easy. AppMySite users for instance can create an ecommerce app with its reliable WooCommerce Android app builder without coding.

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Created on Nov 27th 2020 06:30. Viewed 392 times.

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