There are a number of advantages to use affiliate marketing, especially for startups:
- Pay only for results.
- Can be more cost effective:
Neil says he hasn’t seen any other marketing form more effective than this. - Affiliates may be better at creating copy and reaching segments:
Why would someone sign up to be an affiliate and spend time and money if they think they won’t be able to drive you customers? - You know your cost per acquisition:
This will help you determine if you’re actually losing or making money. - You almost never lose money:
Sometimes affiliates are a bit shady and unethical, and you’d want to drive them out as soon as possible.
Drawbacks of Affiliate Marketing
There are also drawbacks:
- You don’t control the message:
You want to be careful of this, because you don’t want them to lie or poorly represent your brand. They’re just looking to make money, so they aren’t seeing if they are driving good or bad leads. - Lead quality may not be as good:
Chances are, the quality of the people are going to be as good as the ones going directly to your website.
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