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How can fashion brands effectively use video marketing?

by Jerry S. Jerry Stark is a professional writer and publisher

The fashion industry has succeeded in attaining a great deal of growth in the world. The factors that are currently fuelling the growth of fashion are savvy influencer marketing and online purchases. Of course, many more items can be added to the list. No matter what fashion brands are doing, it seems that they’re on the right path. Competition is fierce in the world of beauty and elegance. Consumer preferences are constantly changing, so the fashion industry has to focus on innovative new designs and fashion trends that meet the needs of people. 

Since consumers respond very well to high-quality images, companies selling pret-a-porter, accessories, etc. should resort to video marketing. Videos have the power to transform consumers into customers. The clothes are visible from multiple angles, so prospective shoppers get a better view of the texture, colour, and fit. Video marketing is an effective means of driving growth, creating value, and, last but not least, eliminating competition threats. It’s not something you can afford to ignore.  

Video isn’t going to disappear anytime soon. If you’re not already taking advantage of video marketing, there’s no better time than now to start. Fashion brands have proven that it’s possible to use video marketing in an effective way. In what follows, we’ll take a close look at the best ways to use video in your marketing. It’s not complicated, as you’ll see. 

Making branded content for YouTube

When it comes down to video, YouTube is undeniably king. The videos feel more like quality production and the content always looks its best. You’d be a fool not to promote your fashion brand on YouTube. Channel, together with every other important fashion brand, is doing it. What are you waiting for? Indeed, you can’t compare to the likes of Channel, but you’re not too shabby yourself. Anyway, if you wish to come up with a video marketing strategy that gets optimal results, don’t exclude YouTube from your plans. Craft artistic scenes that perfectly convey your message and post the content on YouTube. 

Fashion films may be en vogue, but you should rather invest in a video strategy, which is more affordable and can get you the exposure you need. As far as YouTube is concerned, it’s recommended to add title tags. This way, the name of the video will immediately appear in the search engines. If you don’t have any idea what keyword would fit the purpose, try Google Keyword Planner, which will provide relevant suggestions. The most important thing is to be active, in other words, to respond to comments and share interactivity. People will really appreciate that. 

Transforming clips into mini stories

Stories go beyond traditional advertisement content. Stories are designed to create interest, amuse, and, most importantly, tell the hearer what to do. If there is one fashion brand that masters stories it’s Dior. Most of the content released by this fashion giant represents mini stories. Stories and anecdotes are much more memorable than data, so you’ve got nothing to lose. On the contrary, you can take your business to the next level. Get a piece of paper and write down your past. Take example from fashion brands that have met with success. Don’t wait around hoping that customers will come across your site by chance. 

You have a story to tell and video could be the best way to tell it. Share your story across all important platforms, such as blog, social media accounts, etc. Let people know how you came up with the idea of starting your own business and how you can solve important problems for them. The video shouldn’t be longer than two minutes. Keep the video as short as possible. Anything longer than that and you risk losing people’s attention. If you’re a sustainable fashion brand, focus on that. Tell people that you avoid using hazardous chemicals and prefer using sustainable fabrics such as recycled polyester. Most importantly, use your unique tone of voice. 

Including a roundup of celebrities 

If you’ve ever watched Reincarnation by Karl Lagerfeld, you’re capable of understanding the power of using celebrities in short films. Even if they appear for only a few seconds, stars bring an important contribution in terms of marketing. If you can afford to, reach out to some celebrities and kindly ask them if they’d like to star in your next promotional campaign. You have the chance to make an unique video and you should take advantage of it. If the ones you had in mind are out of your price range, here’s another idea: social media influencers. They can enhance the effectiveness of your video marketing campaign. Partner up with people who have a say in the fashion industry. 

YouTube is paying some celebrities to start their own channels having understood that they have legions of fans. Those impressive numbers of fans can transform into buyers. Try your luck and see what happens. Maybe you’ll convince an important star to become part of your marketing campaign. Offer freebies such as clothes and accessories and insist on the opportunity to increase exposure. Reach out to some celebrities and explain how their involvement can make a difference. Who knows? Maybe they will say yes and your video marketing campaign will be a hit. In case you didn’t already know, people mostly watch videos because of the celebrities. 

The bottom line is that you shouldn’t exclude video from your marketing campaign. Video can elevate your fashion brand to new heights, so it’s basically an investment. Just so you know, video builds trust and credibility, not to say that it encourages social shares. If you use video the right way, you can take your brand globally. Don’t waste any more time and get in touch with a video production company. No matter how skilled you are with the camera, you should rely on professional services. When it comes down to your business, you shouldn’t be taking any chances. Kill it from the content marketing perspective. 



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About Jerry S. Junior   Jerry Stark is a professional writer and publisher

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Joined APSense since, February 19th, 2018, From New York, United States.

Created on Jun 1st 2020 09:06. Viewed 218 times.

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