How are FMCG Brands Increasing their Consumer Base?by Suresh Kumar Business Analyst
One of the best methods of the FMCG brands, it caters to rival products under the same banner. A company manufactures a variety of products as per consumers' demand. However, its main motto is to generate a monopoly in the market. Generating competition amongst own products is an ideal way to get hold of the market.
2. Growth of the Brand
If a company is already popular among the masses, it uses popularity as the medium to add more products to it. The diversification of the brand adds value to it. For instance, initially, Lifebuoy had just soap, but once it got fame, it increased its product line to hand wash liquid as well.
In this strategy, brands sell the same product in different quantities and packaging. As per the requirement, the consumers purchase the product from the market. It is an excellent strategy for all FMCG products.
Huge Network of Distribution
Brands offering FMCG products in India require a huge distribution network in terms of location. For instance, PepsiCo owns a huge network distribution, enabling it to reach out to every nook and corner of urban and semi-urban areas. Hence, it becomes difficult for other rival brands to penetrate the market. This is the best marketing strategy through which FMCG brands cater to almost all sections of society.The customers of FMCG products are countless, and the product purchase impacts emotional factors as well. In fact, many people keenly follow a brand for ages, and the newer generation follows their footsteps. The customers often identify themselves with the product and the emotions attached to it.
Created on Nov 29th 2021 02:24. Viewed 161 times.