Articles

How are FMCG Brands Increasing their Consumer Base?

by Suresh Kumar Business Analyst

The tastes and presences of consumers keep changing with time. However, it is important for marketers to find out the reasons that affect consumers' behavior. Indeed, the buying traits of consumers play a significant role in the marketing of the Fast Moving Consumer Goods or FMCG market. Here is more on this discussion.

India is the main hub of FMCG. Several national and multinational brands cater to their mass population and generate immense capital. Numerous renowned brands have created amazing platforms by pioneering new and innovative strategies. Some of these marketing strategies introduced by FMCG brands in India include as below:


1. Multi-Branding

One of the best methods of the FMCG brands, it caters to rival products under the same banner. A company manufactures a variety of products as per consumers' demand. However, its main motto is to generate a monopoly in the market. Generating competition amongst own products is an ideal way to get hold of the market.


2. Growth of the Brand

If a company is already popular among the masses, it uses popularity as the medium to add more products to it. The diversification of the brand adds value to it. For instance, initially, Lifebuoy had just soap, but once it got fame, it increased its product line to hand wash liquid as well.


3. Flanking

In this strategy, brands sell the same product in different quantities and packaging. As per the requirement, the consumers purchase the product from the market. It is an excellent strategy for all FMCG products.


Huge Network of Distribution

Brands offering FMCG products in India require a huge distribution network in terms of location. For instance, PepsiCo owns a huge network distribution, enabling it to reach out to every nook and corner of urban and semi-urban areas. Hence, it becomes difficult for other rival brands to penetrate the market. This is the best marketing strategy through which FMCG brands cater to almost all sections of society.

The customers of FMCG products are countless, and the product purchase impacts emotional factors as well. In fact, many people keenly follow a brand for ages, and the newer generation follows their footsteps. The customers often identify themselves with the product and the emotions attached to it.

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About Suresh Kumar Freshman   Business Analyst

4 connections, 0 recommendations, 22 honor points.
Joined APSense since, August 16th, 2021, From Delhi, India.

Created on Nov 29th 2021 02:24. Viewed 161 times.

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