How AI Is Transforming Content

by David Jones Digital Marketor

One would think that only one person can create complex, high-level projects and campaigns. But what if a computer can generate a useful content strategy? We may not be too far from the reality of automated content achieved through machine learning. Automated systems and tools, such as generation analysis and predictive analysis, give AI a good amount of the creation process and, in some cases, easily allow content to be automated. The Associated Press is already using AI to curate new content.

The benefits of AI in content marketing are impressive, including research, tracking results, micro-chat, and predictive analysis. Some of the upscale AIs include converting a financial report into a press release, creating product descriptions based on standard vendor copies, a social media content curator, and translating other types of collected data into more readable text that can be customized en masse by users. As artificial intelligence evolves more and more in the process of creating content as well as editing personalized content, it will also help streamline content moderation and reduce costs.

It is not yet clear to people whether the AI will be the help or the competitor. With researchers developing focus-recognizing AI to improve speech recognition, artificial intelligence seems incapable of doing anything. To simplify content intelligence, AI can force content creators, from copywriters to videographers, to perfect human elements to become artificial writers to weave brand history, evoke the right emotions, and push the boundaries of creativity and imagination for better production. content.

With these new artificial intelligence applications, there is less emphasis on putting sentences together and more on mastering artificial intelligence technology — learning how to fill in a complex template and manipulate its properties and options to spit out the content you want. And, of course, you spend more time on the strategy of what kind of digital experience you want to experience with different content recommendation options.

The main disadvantage of AI-generated content is the appearance of fake news. Facebook has had to take steps to combat it, and emerging private companies are developing opportunities around filtering out false information. Gartner recently predicted that by 2022, "most people in a mature economy will consume more false information than real information." The research firm also warned that while AI proves effective in generating new information, it just as effectively distorts data, resulting in false information.

Because of this, brands are cutting out their work. As brands increasingly operate as publishers and search for their own content through the search engine, content marketing strategy and marketing activities, fact-checking, and data cleansing are becoming increasingly important - and more resource-intensive. AI can help automate content writing, but hybrid marketers skilled in interpreting and refining data will be key. Whatever the specific marketing application, the AI tool needs clean, optimized inputs as well as experts to interpret the algorithm and further outputs.