Hiring a Search Engine Optimization Company - What to Ask

by Mobi9 Tech SEO, Dynamic Website Design and Business Consultin

Your business is precious to you and you want to take every possible step to ensure that it reaches the top. With the changing times, every business owner these days is shifting base to the digital platform. Making the move is simple but outshining the already existing businesses is a challenge. 

To overcome this challenge, you need to contact a search engine optimization company. The company makes use of the best practices, methods, and approaches to help you overtake your competitors. However, finding the right SEO agency is a task in itself. To make things easier, we have compiled a list of questions that you must ask the representatives before hiring a company.

 

Question 1:  How long will it take for my website to rank?

 

This is a tricky question because there is no definite answer to this. Any company that guarantees you that they’ll be able to rank it within a month or two is straightaway lying. In fact, these are the companies that are spoiling the image of other SEO companies across the world. 

 

Any company that has proper experience will tell you that they cannot give you an exact timeline for ranking. They will provide you with an estimate based on strategy but will never guarantee first-page search engine results. 

 

Question 2: How will you improve the rankings? 

 

Although each SEO company follows its own strategies to improve rankings, there are some points that remain the same. These include: 

 

• Website Audit - Your website gets analyzed by their team to identify the areas where it’s lacking such as broken links, slow loading time, non-mobile-optimized websites, and others. 
• Keyword Research - Before moving ahead with the SEO plan, the company performs keyword research to select keywords appropriate with your product or service. 
• On-Page Optimization- Once the audit is done and the keywords are selected, the website is optimized accordingly. This includes fixing issues and incorporating keywords in the website content. 
• Link-building - No website can rank without enough backlinks. It is one of the most effective strategies that need to be done no matter what. So, make sure that the SEO Company mentions it before you give them a final go-ahead for your project. 

 

Question 3: Will you make any changes to my website? 

 

As mentioned-above, on-page optimization is an integral part of SEO. It lays the base for the entire strategy. A reputed or experienced company is bound to make changes to your website before proceeding with link building. Of course, they will seek your approval and inform you beforehand about these changes. However, if a company replies NO to this question and says we will not make any change, that’s a big fat lie. Just avoid dealing with a company that doesn’t even follow the basics. 

 

Question 4: Can I see your case studies, testimonials, or certifications?

 

You shouldn’t trust any company that doesn’t have positive results to show. If they’ve worked for other clients, they will definitely have something boast of. So, make sure you ask for their case studies, testimonials, or certifications without any hesitation. This will give you an idea of the types of projects they have previously worked on and what their customers have to say about them. Subsequently, it will help you realize whether or not they’re professional enough. 

 

Question 5: What is the price structure of your SEO services?

 

Finding affordable search engine optimization services Washington DC that suit your budget is an important part of the puzzle. A reliable company will be transparent about its price structure and help you choose the solutions you need to fit the goals of your business.

 

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Created on Jul 29th 2020 04:22. Viewed 446 times.

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