Hire a Content Writing Agency: Tips to Keep in Mind

by Asif Anwar SEO Content Writing Services

‘Content is King’, so you cannot imagine a successful online venture in the absence of robust content marketing strategies. In the fast paced online market, content marketing, in fact, has become an integral part of online business promotions. Regular supply of content not only improves organic ranking, but also builds your brand and engages your readers. Whether you are a B2B marketer or a B2C marketer, you need a proper content marketing strategy for a better performance.

Link generating content attract others to give you backlinks, which in turn improves your ranking on search engines. And, improved ranking increases traffic to your website.

Hiring a full time content writer is a costly affair and need your involvement as well. Therefore, companies prefer hiring an SEO content writing agency. Reputed and known agencies generate high-quality, SEO friendly and compelling content that can generate leads for their organization. In addition, they also check many technicalities, like SEO and plagiarism compliance, of content before delivering to clients for final use.

Points to keep in mind before hiring a content writing agency

If you are planning to outsource your content creation task to a content agency or a freelance content writer, take your time and know a few things about the agency or the person. Find below vital points which you need to keep in mind before hiring a content writing agency.

#1. Check Writing Ability

Whether it is a full time content writer, freelancer or an agency, you must check the writing ability by assessing their previous work. Contact as many as possible and ask them to show the samples, so that you go through them and shortlist a few.

If the writer or the agency refuses to show you samples or sign non-disclosure agreements, you should keep exploring. Do not get settled until you find someone reliable and experienced in creating web contents. Contact their references to assess their working relationship.

#2. Find Out Real Content Players

There are many content writing agencies in the market claiming to offer high quality, well researched and plagiarism free contents, but they do not keep up their promise. So, prior research before finalizing the deal is a must. Hire an agency that keeps up its promise and does not compromise with the quality. In addition, it also must be aware with different formats of content writing, for example what is the difference between content writing and copy writing.

To judge the quality of the content, you should first choose a few companies and assign them a small project so that you can check if their claims and your requirements can match up to the content they deliver. Once you get what you want, sign the deal and go ahead.

#3. Check Industry Experience

If you are from a popular industry such as fashion, real estate, travel, etc. among others, then check whether the agency has experience in wiring contents for your industry. If you are from an unusual industry, then ask them how they will go ahead. An established agency will guarantee suitable content after researching over the web.

#4. Search Engine Optimization Knowledge

In this online world, it is next to impossible to survive if your website does not have organic ranking. SEO friendly content helps you improve ranking of your website or webpages. So, the agency you are going to hire must have basic knowledge of SEO. It must optimize the header, meta title, meta description and heading as per your primary and secondary keywords.

#5. Assurance of free Revisions

The agency or freelance writer you choose must assure you to offer free revisions until you are satisfied with the style and format. It may take a little while for the person or the agency representatives to match up with your style. Sometimes, they charge for revisions, which is not good for the overall financial health of your organization.

#6. Reuse existing content

Writing and publishing fresh content is a good idea, but at the same time you can reuse your old content just by slight editing or modifications. An esteemed content agency will take some time out to understand and evaluate your existing content and see if it can quickly refresh or give new life to the content to make it relevant for today. It will not only help you save your firm’s money, but also give you great chance of creating backlinks.

#7. Offer Editing or Rewriting services

Once the content is delivered, you may have asked the agency or the writer to edit the content or rewrite the content as per your requirements. A bit beautification may change the overall outlook of the content and thus you can invite and engage your audience. You need content editing services as they offer many benefits to your firm.

#8. Compare prices

Pricing is one of the important aspects you need to take care of before hiring a freelance writer or an agency. Do not compromise with quality for money. Make sure you get associated with a firm or a freelancer that offers high quality and professional content writing services within your budget. Going with someone who is overcharging is also not good for your firm in the long run. A bit bargaining is good, but make sure you are not compromising with the quality. Assign someone from your organization to check quality of the content your will receive.

Conclusion

Hiring an agency or a freelancer is a child’s play if you have access to the Internet. But, it takes a lot to hire a company that understands your value and generates content that meets your requirements. These points will help you fish out the best agencies and freelancers around and boost up your content marketing activities. Remember that everyone has a different writing tone, style and approach, but the best writer will try to understand your audience and create content to engage them.

If you need content for company brochure or content for company profiles, hire a person who has prior experience in your industry.