Hindi Content: The New Mantra For Success In Digital Marketing

by Sougata J. Blogger

You don’t need to be proficient in the English language to be able to promote your business on digital media channels. With just 125 million people speaking English in the country, there is a huge market to be tapped yet.

The role of digital marketing is to help a business reach out to its audience and get them to convert into loyal customers. When you learn digital marketing, you learn to run campaigns on online channels such as Google, Facebook, LinkedIn, Instagram and Twitter, where most of the online users are already active.

So, using Hindi as a language to reach out to people is quite helpful. In such a case, Hindi typing software can act as a boon

Why Opt For Hindi Digital Marketing?

With the growth of Hindi speaking audience on these online channels, there is a huge opportunity for aspiring digital marketers who speak vernacular languages such as Hindi.

So if you know your native language very well and are not so good with the English language, you can still do well as a digital marketer.

According to BBC, India has over 125 million English speakers - a very small number in a country of 1.3 billion people. The majority of our population, therefore, consists of non-English speakers, including Hindi.

Now, the use of Hindi language to reach out Hindi speaking audience is important for a digital marketer. In such a case translating software don’t help you much. But Hindi typing software can really help.

One of the giant MNCs predicts that by 2021, there will be 201 Hindi speaking internet users. Hindi is also one of the top 10 high demand business languages.

How Does Hindi In Digital Marketing Help?

Hindi language internet users are likely to grow to 536 million by 2021 as compared to just 199 million English language users.

That’s a little less than one half of India’s population. If businesses were to reach out to this section of their audience, they must market themselves in their local languages.

If you are proficient in one of the Hindi languages and have the skills to run digital marketing campaigns then your skills will surely be valuable to these businesses.

There are various content properties in vernacular languages that are getting a very high level of online traffic.

One more good news is that as an SEO professional you can make use of the Google Keyword planner in your preferred language while doing your keyword research. This means that you can find the number of searches for a particular keyword in Hindi.

So this way you can make use of the exact keywords while optimising your website content in a particular vernacular language. You can also use these keywords to run paid campaigns on Google AdWords and get your site on top of the paid results on Google.

Also, for writing, the content creators can use Hindi typing software to express better rather than any translating software.

Platforms like Facebook also enable users to use it in the language of their choice. It also allows business page users to create content in Hindi languages depending on the business and the target audience.

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About Sougata J. Freshman   Blogger

6 connections, 0 recommendations, 47 honor points.
Joined APSense since, February 12th, 2020, From Kolkata, India.

Created on Apr 10th 2020 02:27. Viewed 348 times.


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