Hindi Content: The New Mantra For Success In Digital Marketingby Sougata J. Blogger
With the growth of Hindi speaking audience on these online channels, there is a huge opportunity for aspiring digital marketers who speak vernacular languages such as Hindi.
So if you know your native language very well and are not so good with the English language, you can still do well as a digital marketer.
According to BBC, India has over 125 million English speakers - a very small number in a country of 1.3 billion people. The majority of our population, therefore, consists of non-English speakers, including Hindi.
Now, the use of Hindi language to reach out Hindi speaking audience is important for a digital marketer. In such a case translating software don’t help you much. But Hindi typing software can really help.
Hindi language internet users are likely to grow to 536 million by 2021 as compared to just 199 million English language users.
That’s a little less than one half of India’s population. If businesses were to reach out to this section of their audience, they must market themselves in their local languages.
If you are proficient in one of the Hindi languages and have the skills to run digital marketing campaigns then your skills will surely be valuable to these businesses.
There are various content properties in vernacular languages that are getting a very high level of online traffic.
One more good news is that as an SEO professional you can make use of the Google Keyword planner in your preferred language while doing your keyword research. This means that you can find the number of searches for a particular keyword in Hindi.
Platforms like Facebook also enable users to use it in the language of their choice. It also allows business page users to create content in Hindi languages depending on the business and the target audience.
Created on Apr 10th 2020 02:27. Viewed 348 times.