Here Is Why You Should Hire a Freelancer Graphic Designer!

by Polly Playford Design Graphic Designer

When it comes to outsourcing graphic design, the majority of companies head straight for an agency. Whilst this suits some companies, there are many benefits associated with hiring a freelancer.

Simple work process

Agencies obviously work for lots of different clients. More often than not, they also have a couple of “flagship” clients, which demand lots more time and effort. Agencies will always find a little more time for these clients, opposed to their smaller ones. Freelancers on the other hand, tend to work from project to project, or have only a small number of projects active. This allows them to place more focus, on the ones that they are working on.

Freelancers are more flexible

Freelance Graphic Designers work incredibly hard to compete with design agencies. They also tend to work outside of normal hours, and during weekends, providing you with greater flexibility. If you need something urgently, you have more chance of getting a response from a Freelance Graphic Designer out of normal hours, than you would an Agency.


One of the big advantages, associated with hiring someone who does freelance print designer in London, is you get to see the work, they alone have worked on. An agency on the other hand, will provide you with samples of work, from multiple designers. Unless you like all the designers in the portfolio, you could end up being assigned a designer, whose work you were less keen on.


Dealing direct with a freelancer generally means that your project will be completed more quickly. With no need to go through third parties, getting your requirements implemented, and changed actions, takes far less time.

Direct communication

If you use a design agency, you generally get allocated an Account Manager. They act as your main point of contact, and liaise with the designer on your behalf. By working with a Freelance Graphic Designer you benefit from one on one communication. Not only can you talk about what you are looking to achieve, nothing gets lost in translation.

In Budget

The average freelance graphic designer doesn’t have anywhere near the overheads, an established agency has, as many work from home. Even if they do have an office somewhere, it’s likely to be much smaller, and have no staff. Generally speaking, these cost savings get passed down from the freelancer, to the client.

Experience and reliable

List of experiences, recommendation letters from previous clients, LinkedIn testimonials, etc. are much more reliable in case of freelancers. There’s no risk in assuming these things as a proof of their skills and the level of their service delivery. All this credibility have been earned by the graphic designers themselves.

Although ratings and feedbacks give an idea about the agencies, you cannot take them to be accurate. You don’t know if the designer who earned the organization that five star rating has left or still working with them. And many a time the agencies too, hire freelancers to get their projects done.

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About Polly Playford Design Freshman   Graphic Designer

10 connections, 0 recommendations, 37 honor points.
Joined APSense since, August 16th, 2018, From Kingston upon Thames, United Kingdom.

Created on Jun 25th 2020 01:26. Viewed 458 times.


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