Here are some of the biggest website UI and layout trends this year

1. Split Screens

Businesses that have ventured into two different types of products and willing to highlight both of them have tried this new designing formula of split screens, meaning dividing the home page into two vertical columns.

This is what they call, killing two birds with one stone – businesses have the benefit of publishing both the items simultaneously and on the other hand, the viewers can peep into either of the option of their choice.

Taking cue from this, use this idea this year to publicize your brand on one side and your products or services on the other. For instance of split screens concept, check out Dewey's Pizza and Peugeot’s website.

2. Block Grids

Another unique concept to highlight two or more items at the same time! The blocks here are either divided symmetrically or asymmetrically, depending upon the content filled in. So, symmetric grids are used for items of equal importance whereas they are of different sizes if one item is more important than the other.

The beauty of the concept is that, it can be encompassed beautifully not only on your home page but also on the inside pages. The topping on the cake is the ability to change the size of the grids to make it compatible with the size of the screens from desktops to mobile devices.

Greats, a shoe Company will give you an example of equal grids.

3. Clean, Organized Layout

Home pages stuffed with headers, footers, borders and plethora of content now belong to the bygone days. The key attraction of today’s website is only the Brand!

All the old school distractions have been eliminated and a clean organized layout is presented to the viewer who can hover around with ease.

The best part about this innovation is the retention of focus on your Brand and product. Pick up any lately renovated website and you’ll know it for yourself.

4. One Scroll home Page

Another new trend that has come to fore is the one scroll home page, meaning a single image or video will do the needful to give you a brief insight about the Brand. To know more, of course, you need to click ‘open up’, ‘view our work’, ‘know more’, or likewise buttons.

Again, the prime benefit is no distractions and complete focus on the Brand. Some websites have integrated this layout so beautifully with games, animation, info graphics etc. that it keeps the visitor engaged and flabbergasted.

5. Big Backgrounds

Yes, how can we forget to mention this “big” trend? A large high resolution image shall run from one corner of your screen to other that will set the tone of your brand straight.

These backgrounds are filled not only with images but also creative videos that don the home pages of certain websites.

So, which of these latest trends you’ll be using for your website?