Hazards of an Expired SSL certificate
Your Loss, Your Competitor’s Gain
A stark pop-up window that warns about the site’s expired SSL certificate status is enough to scare the visitors away, who would make sure not to purchase from the website out of security concerns. And for any online business, customer loss and a consequent reduction in web-traffic are two very important factors, which cannot be ignored.
Sales’ Loss
As per a recent survey conducted, almost 90% of customers stop the process of transaction after getting an SSL-expiry warning, while about 72% prefer to terminate the transaction on an immediate basis. Therefore, apart from increasing the operating costs, an expired SSL certificate causes a heavy dwindling of the online sales.
Trust Withdrawal
Although, the certificates and the information it stores within are properly retained in case of a website with expired SSL certificate, but all the verification performed by the certificate becomes invalid.
Different Browsers’ SSL Expiration Warnings
The warning message windows vary from browser to browser. It has been observed that several users have a habit of clicking through these warning windows without reading them carefully. Visitors are highly recommended to read thoroughly the warning message flashing on the screen and respond wisely to avoid disastrous consequences.
Post Your Ad Here
Comments