Have You Heard? Blockchain in Entertainment Industry Is Your Best Bet to Grow
by Aini Clive MarketerBlockchain, a digital ledger which offers fast, secure, transparent
and tamperproof recordings of transactions is set to disrupt nearly every
business one can think of, including real estate, shipping, healthcare, banking and entertainment in industry. Blockchain
technology branching out to different industries such as entertainment with new
opportunities that it presents is your best bet to grow. Below are some of the
features of blockchain technology and how you can grow your entertainment
business.
Revenue Sharing
Celebrities or creators in the music
industry are the first to put in any work and the last to ever see any profit. The celebrity receives a certain amount of money per play. Rights
holders like music labels, producers, musicians, vocalists, etc., are all
claiming their share of the revenue generated. With smart contracts, the celebrities will be able to sell
their music directly to the fans without any intermediary. A smart contract, alternatively, can perform the similar
crowdfunding actions – sharing projects,
setting goals, and collecting donations – but without a third party.
Enable
Interactions Between Celebrity and Fans
Some of the celebrities tried their luck in
cryptocurrencies and ICOs which
includes Paris Hilton, Jamie Foxx and
Floyd Mayweather by issuing celebrity coins. Blockchain technology could
help the celebrity to connect with fans and advertisers directly without dealing
with agents and their hefty fees. A renowned superstar could make
a new revenue stream by vending the merchandise or private communication
options to followers, start a competition or a charity initiative or discover new sponsors. In return, the fans can use the celebrity coins to given final vote
for the content they want to listen with Final.Vote. They can also vote for the
rising celebrity through using minted coins (https://final.vote).
Micropayments
The apparent use of blockchain
technology in entertainment industry is
the capability to support micropayment which can be processed without the need
for an intermediary payment network or its fees. Without a mediator, when digital items
can be cryptographically linked with their makers, then there is no need
for delivery channels. Think about that for an instant. This technology
can place all kinds of media directly in the control and management of their inventor.
Today there are start-ups which are
exploring new payment models through blockchain
technology which are focused on bringing
more value to content creators.
While looking at the changes in the
entertainment industry going to blockchain technology, there are going to be
plenty of developments in the industry. It would be a win-win situation for the
fans as well as the celebrity. With the growing
acceptance of the blockchain technology, it would certainly become easier for
the celebrity and fans to obtain good quality music and entertainment content
with the help of blockchain-based platforms. It would also be easier for the
content creators to bring their content in front of the viewers. While there is still a
lot to be explored on how Blockchain technology can influence the entertainment
industry, one thing is clear: it’s your best bet you grow.
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Created on Jun 14th 2018 02:27. Viewed 398 times.