Hashtag Trending: Formula to Success decoded

What is it?

Hashtag Campaigns are an extremely effective and powerful tool of popularizing a topic on social media within a few hours among thousands or millions of people in any part of the world. The topic may be a brand, event, social issue, current affair or anything that has the potential of garnering public's attention.

How does it work?

People tweet about almost 10,000- 15,000 topics daily and the top 10 most popular topics make it to the list of Twitter Trending each hour of the day. That's how much and how fast people react to things happening around them. When your hashtag is trending among the top 10 list, people automatically get to know about it and they want to be a part of it. This results in more impressions and public engagement in the topic and the effect is visible in front of your eyes. Further, the coolest hashtags seldom get picked up by media and that adds to the popularity of your campaign.

The Insider’s speak

Our team has conducted some highly successful hashtag trending campaigns for many brands which yielded exciting organic responses in large numbers. Hashtags are instruments that form or influence public’s opinion about the brand or event and they all come out as a united voice that sings the same tunes.

Recipe for the perfect Hashtag Trending Campaign

A hashtag has to be short, crisp and catchy. It should be relatable and easy to remember so that it lasts long in people’s minds. It is not something to be forgotten the next day. It lasts as long as the campaign does, and in case of brands, it goes as far as the product goes, just like a tagline or a jingle. And similarly, a marketer has to put all their brain in churning a unique yet familiar Hashtag.

Does all this Twitter talk get you excited to do something on your own? Try creating a hashtag for your business and experiment with it. The experts are always right here with you to share more digital marketing fundas so stay tuned.