Guide to Turning a Seasonal Tax Business Into a Regular Income Operation

Tax professionals are flooded with work from late December to April, i.e. during the tax season; but business is pretty light for the rest of the year. But if a cycle is established with the right management techniques, tax professionals could enjoy more work in the offseason. Your seasonal clients can become a year-long source of revenue if you maintain a healthy relationship with them.

Most tax professionals use a software for filing in tax returns and smoothening their work processes. The most popular solution being opted worldwide is Drake Tax Software Hosting.

The key to customer retention is always maintaining communication in any way to make them identify the several ways you can provide additional assistance necessary for their business to evolve. Below are a few techniques that can used to established a steady work plan.

Provide valuable information in every communication.

There is no rule that you have to stay in touch with your clients only during the tax season, i.e. when your services are hired. Sending birthday wishes or greetings on other occasions is an equally important task. Also, share valuable insight about latest developments in the tax and accounting industry. You can also share news about your firm, or how you have developed your work processes to help your clients. Customize your mailers keeping in mind the client, and giving them intel on how the new information can impact them.

This off-season communication strategy is when you advertise your services to go beyond once-a-year tax filing. Show your clients how your services or advice can be of use throughout the year.

Make use of technology and social media.

Surely you must have heard the modern saying; if a business is not on social media, it does not exist. This stands true for all businesses and rightly so, as social media platforms provide the largest audience possible. Email newsletters, blogs on your website and social media posts have a major role in establishing a connection between you and your clients. Manage your online channels smoothly with regular updates on financial issues. You can also announce offers and other items that would be of interest to your target audience.

Know what your customers need.

Client questionnaires and surveys have become easy with social media and its varied options. Customer insights are of critical value when making intelligent decisions for future growth of the company. Keep the survey short for a higher response rate that can be completed in minutes. People don’t usually take out time to fill in long answers, so try and limit the survey to multiple choice questions or one word/one line answers.

When a client has completed the survey do not leave them there, make it a start of your conversation. A quick response, even if it is a thank you, is crucial for your reputation.