Growth of Instagram as a Powerful Business Tool
by Produit Technologies Stay Connected for Seamless Progress800 MILLION.
That’s The Number of People Active on the
Revolutionary Social Media App – Instagram
Of these, 500 million are daily active users! The
emergence of Instagram as the most popular social media platform has
overshadowed the likes of previous giants such as Snapchat and Tumblr.
An external source approximates that at least 55
million pictures are shared on Instagram each day.
Such statistics are mind-numbing and impossible to
ignore. The visual engagement of the application has been the prime reason for Instagram
success and attracts more and more users. Visual content has the best tendency
to go viral and this has led to global popularization of countless products and
profiles.
Instagram
is structured on three main key points:
- Image sharing
- Video sharing
- Social networking
Being a platform that could support unlimited content
each day, Instagram has an atomic potential as the most reached online
advertisement application. Instagram presents huge business marketing
opportunities and sets to be the most effective platform for client attraction
and engagement. Visual content always gains higher ranks and is the most edible
form of online promotion.
They say, “A
picture is worth a thousand words”, and Instagram is the greatest testament to
this timeless fact.
Unlimited
Reach and Engagement
With pictures, ideas are best expressed and with the
benefit of widest online reach, pose as effective means for digital marketing. A
single image ad post on Instagram is equivalent to a ton of words and instantly
generates a liking for the same.
Instagram can earn a business unimaginable level of
customer engagement. The current generation is infinitely enthusiastic about
the app and this is a prime factor defining its exponential growth and
unhindered success over the years. Instagram offers dedicated “Business
Profiles” that can avail the benefits of product advertisement and that too in
the most attractive and engaging way. Visual content generates the best
consumer response and Instagram has played the right trick by capturing the
core of user emotions.
Advantages that set Instagram
as a viable digital marketing platform:
- Unlimited customer engagement
- Traffic generation and diversion to linked website
- Best platform to go viral within minutes of launch
- Generate limitless visits to websites and linked profiles
Instagram has given rise to what could be called “Emotional Advertisement”. Being an
informal business interaction platform, Instagram promotes a fun
business-consumer engagement. With posts that relate to people’s lives and are
in tune with the trends of time, businesses can instantly capture the attention
of target audience and deliver products that are current.
As we’ve gathered, Instagram offers an excellent
digital marketing opportunity for businesses worldwide and helps diversify a
brand’s strategy for customer engagement.
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Created on Aug 1st 2018 07:17. Viewed 491 times.