Google Penguin Goes Real-Time Massive than Before

Finally, the long-awaited rollout Penguin 4.0 has released and the aquatic friend has become a real-time part of the core-Google algorithm. There are some changes you have to get used to. If you are planning to escape from the tactics that Google doesn’t like, Penguin will grab you quickly and you won’t be able to use those tricks for a significant amount of time. Furthermore, for recovering, you will need a tool that’s accurate, quick and constantly gets upgraded as per industry standards.

With Penguin gone real-time, you are likely to fulfill your goals and clutch spam in the least possible time span. To stay ahead in the competitive landscape, you have to look for ways to audit your links and perform cleanups wherever necessary. There are plenty of changes that have been made as we have moved from Penguin 1.0 to 4.0 models.

The Drastic shift from Penguin 1.0 to 3x

After a couple of months, Google has a habit of collecting information, running a few algorithms and launching it wild. This time it was about search results. At times, if you have to deal with the slow process, you will be penalized by Penguin. Maybe you are in a good shape but next time a Penguin comes out, your penalty is lifted. It is likely that you may have waited for a couple of months but you couldn’t do anything about the penalty that got lifted. Ultimately, this depicts that Google is slow on its part.

Like Panda, Penguins also get penalized. When you look for a portion of the website, there may be only a few pages that got bad links but the previous Penguin didn’t care. Penguin will undoubtedly hit your complete website. It will bluntly pinpoint by saying no you are spamming those pages and therefore I will bury your domain, no matter what. As a result of this, your website won’t be able to rank well. Such penalties are very difficult to deal with.

Penguin 4.0 Rollout

Earlier ones were pretty slow and it hurts to carry that long process. The new Penguin 4.0 runs as a part of core algorithm. When Google crawls, it indexes a site and is capable of updating the same in the database, the website penalty is likely to be lifted or incurred. Penguin will not penalize the entire domain from now onwards. There is only one case where they can penalize the complete domain and that is when a lot of pages on the domain are getting sketchy links.

Author Bio: Live Deftsoft Informatics Pvt. Ltd. employs a range of digital and online marketing solutions to help businesses of any size. We engage in a lot of preparation to ensure that your website meets numerous technical standards to ensure that visitors are able to visit an accessible website and search engines can crawl effectively in the website's content. In addition, we access a wide variety of tools ranging from Google's "Analytics" service to proprietary applications while testing the performance of the website in page size and load times.