Google Marketing Live 2018 Highlights: Latest Keynotes For Advertisers

by Oodles Marketing Digital Marketing Expert

Google Marketing Live 2018 Details:

— When? July 10th, 2018 @ 9AM PT / 12PM ET
— Where? San Jose, California

In Google’s annual Marketing Live conference “Google Marketing Live 2018” held in San Jose, California, Google’s Senior Vice President of Ads and Commerce Sridhar Ramaswamy announced several key innovations and insights surrounding ads. The fifth time this marketing event is happening & even after 5 years, Google still tried to use personalization as a bridge for their Advertisers. Every year, the Google Marketing keynote offers a slew of fresh new innovations & initiatives to the marketers and this year was no exception.

As compared to 5 years ago, every second 40,000 searches is happening & Google is answering 3.5 billion searches in a day. Google has learned that those billions of people look to advertising with higher expectations. Nowadays marketers operate in the world where consumers are impatient, more curious & demanding, they expect to see the ads that are more relevant & personalized. ” -Sridhar Ramaswamy, Senior Vice President Ads

The Keynote theme was “Advertising that works for everyone,” & To meet consumers’ expectations, Google aims to deliver the ads that are personalized & packed with its core principles — Valuable, transparent & trustworthy.

Following the footsteps of recent announcements, Google Marketing Live 2018 was poised to the AI and machine learning with the aim to provide a plethora of opportunities to the advertisers & marketers. Google’s smart capabilities are helping to streamline the advertising processes using cutting-edge technologies & its innovative solutions with automation and integration.

Here is the rundown of interesting features and changes announced at Google Marketing Live 2018: Google AdWords is Now Google Ads:

Goodbye, Google Adwords…Hello Google Ads

Read the full blog here:

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About Oodles Marketing Advanced   Digital Marketing Expert

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Joined APSense since, September 26th, 2016, From Gurgaon, India.

Created on Sep 4th 2018 05:26. Viewed 257 times.


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