Google Latest update in Digital Marketing

Google algorithm keeps on changing. And, it keeps on frightening online business owners. 

So, what news Google’s latest update on 1st March 2020 brought for you? Did you find it good or bad? Or, was it so-so? 

For all the webmasters, it is crucial to identify what and when has changed within an algorithm of a search engine. And, it becomes more crucial when Google announces a major update. Search marketers start calculating organic website traffic, ranking changes, and more. 

In my blog, you will uncover all the actionable steps to work according to Google’s latest update in March 2020. And, if you hire a digital marketing agency, it will keep a track on its prime changes, its impact on your SEO strategy, etc. 

What you should know about the latest Google update of March 2020?  

Google announced this update at the end of 2019. It revealed that this update will come in two parts. This update brings changes in no-follows and it will affect SEO ranking too. 

What special Nofollow March 2020 update has to unveil? 

Websites use no-follow or rel=” no-follow” for instructing Google and more leading search engines. This link is introduced to stop search engines from indexing and crawling their websites. 

The No-follow update in 2020 is said to change how Google treats and crawls no-follow links. Previously, Google used no-follow as directives. Google followed their attributes and ensured that no-follow links were neither indexed nor crawled. With this update, things are going to change. It is true that the no-follow link is not directly responsible for ranking, but it plays a big role in ranking. In recent years, many websites used more attributes of no-follow than do-follow. Google is not oblivious to the factors that many companies use outbound links as a no-follow link that makes ranking harder. Therefore, the search engine giant changed some settings.

Google introduced “no-follow” traits in its list back in 2005. This practice was started to keep a check on spamming contents (many webmasters used to build backlinks with these contents). With this, it became easy to comprehend spam content, spammy comment as well as spamming strategies. And, it promoted no-follow modifications and led towards rel attributes. 

rel=” UGC.” is an attribute that is used by leading websites to publish user-generated content. This is an ideal option for forums and Wikipedia. It is used in links that we find within the content generated by the users. 

rel=” sponsored.” is used to identify the links that we find in websites with monetary advantages. 

We use it in advertisement links, sponsored posts, and paid situations. 

Google will use these new attributes to comprehend linked sites. It means that Google will totally disregard only rel=” do follow” attribute. 

Why this modification in the Google algorithm? 

With changes in its algorithm, Google aims to improve search results (more focus on earning quality results). Google promises to improve the ranking chart with quality measures. 

Wrapping Up 

Thus, it is time for SEOs and webmasters to follow the defined norms by the latest Google update. If the webmaster work on this practice ethically, they will be able to avoid getting penalized by the search engine giant. If you have any an idea or suggestion, you can share it in the comment section. 

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