Articles

Google Keyword Planner - One Stop Place to Know All About it

by SONIKA DHALIWAL Professional

It is to the public knowledge that the internet is the most powerful weapon as of today. Over the years, there has been a massive growth, which took up exponentially. This massive growth has placed its foot in every possible aspect. Humans are well accustomed to the habit of browsing. Mobile phones and the Internet are now an inevitable part of our life. Somewhere, along with lines of this rapid evolution, people realized that the internet is a stable source to make money and generate employment opportunities. This is when blogging, product sales, service sales, and many other online businesses flourished. However, before ten years the whole game was scarce. Only a few people were having access to the internet and fewer people knew about the blogging business. Thus, it was pretty easy to make a stand and gain popularity, visibility in a few days. However, with this exponential growth, it has become almost impossible to organically grow a blog or a business. The trends are exchanging rapidly and it is with the business owners to adapt to them and utilize them. With these developments, digital marketing has also been simplified drastically. Google Keyword Planner is one such option that stands as proof of this claim. If a person is qualified with how to use Google keyword planner, then the whole process of SEO and PPC rankings becomes simple.

 The Antagonistic Word and How To Identify It

The antagonistic word here means the negative word. In the context of blogging and ad generation, it is common to face poor ads or ads that eat up a lot of money without showing any performance. This could be accounted for various reasons, but the most common reason is the usage of wrong or negative keywords. It is evident that the keyword is the deciding factor that would determine the success or loss of a blog. Google Keyword Planner provides options to both generate and identify unique keywords and also gives out a report in terms of metrics for 30 days. This way, the risk of using a negative keyword is reduced. Negative keywords are potent destroyers of sales. It clashes with the actual meaning and never lets the customer view it. An example will bring more clarity in this context. Let's say a business sells t-shirts specifically for women. Now, on searching for keywords, it might include men's t-shirts. However, the commodity is exclusive for women. Here the words 'men's t-shirts' will act as a negative keyword. Thus, by simply mentioning it as the negative word, the keyword planner ensures to block it from the keyword searches. This way, the commodity will reach only potential customers.

 Hacks To Ensure Full Fledged Performance 

It is highly advisable to learn and understand the working of the tool before actually implementing it. This way, common errors, ad performances, budget losses could be reduced to a great extent. Understanding the working of the tool is the most basic step to ensure that the tool is optimally used and results are gained.

 


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About SONIKA DHALIWAL Freshman   Professional

7 connections, 0 recommendations, 22 honor points.
Joined APSense since, January 26th, 2018, From Chandigarh, India.

Created on Jul 10th 2020 04:56. Viewed 295 times.

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