Google googly don’t go away

I first came along the word googly when I watched the movie fall. In the movie a small little is frightened by a patient in a hospital and a kind old man would say her to recite the phrase in order to escape from the fright. “ googly googly go away “. But now I want all of the business men to say” googly googly don’t go away “. Yes the googly called Google may save them if they are running a website. So staying away from the page rank offered by Google really means that you are staying away from the customers.

Getting along with the algorithm

Search engines use a kind of algorithm to analyze the contents available in one of the world’s biggest database and produce a list of results according to the search term inputted by the search user. This page rank affects the direct traffic of the visitors to the website which in turn affect the sales. So obtaining a good position in the page rank is done by a specific process called optimization. Much kind of activities are carried out in the optimization phase such as designing a new trendy website, editing and updating the content of the website regularly. By these activities one gets a better position in the result page of the search engine and is called as positioning the website.

Running a website is the fundamental need for the web marketing. Web marketing uses the website for the purpose of sales, distribution and promotion of a certain product or a service. The customer interaction and their feedbacks are also carried out using the website itself. So the website owner saves a lot of money because he need not give any ads and also gets his customer feedback directly from without the help of any third parties. There are many service providers who could design a fantastic website for you. Even many firms provide a variety of offers in order to inspire the customers due to growing competition in the area of web marketing. eTraffic Web Marketing is a kind of firm that operates on online marketing based in Australia. Being established in 2010 this organization offers the new customers a guarantee that if the customers do not find any change in the rankings within 90 days then they refund the whole amount the customer have paid for their service. Sounds good, right? So you are going to lose nothing for trying web marketing but can gain a lot if this technique works for you. The firm works on certain special areas such as

·         Search engine optimization (SEO)

·         Social media marketing (SMM)

·         Pay per clicks

·         Reputation management

·         Video optimization

So if you want to produce a product or service and sell it then you have to create a good website and promote it to the greater extent. Online shopping is an idea originated as the result of web marketing by which a merchant can sell his product without opening a number of branches and sales hubs all over the market area. These online shopping techniques are also called by the name virtual stores.

Types of web marketing

Social Media marketing

Using social media such as face book twitter in order to get connected with the customers and get their valuable feedback directly from them without any obstacles and confusions.

Search Engine optimization

I think I have spoken enough about in the above paragraphs and I would like to simply say that it is the way of earning a good position in the page rank of the search engine. It is done by both white hat and black hat techniques. But white hat is preferred by large number of customers as it is the permanent result producing effect. It able the user to gain a better position in the organic or natural results of the search engine.

Video marketing

This type of marketing includes using different kind of promotional videos for reaching the audience and convincing them to try the product or service. For this purpose YouTube is majorly used by everyone. And also video marketing is one of the most powerful appealing tools in the online marketing and it works also for children.